Projects credited in
- Speedo - Swim United1 in 4 kids leave school unable to swim in the UK. -- During my time at Livity, we worked with Speedo to create a campaign to raise the awareness of inequalities within swimming, and encourage families from all backgrounds to find joy in the water. The campaign followed the stories of 3 families, where they share what swimming means to them, and their children.
- A Blueprint for the Future: a new generation ready to transform the music industriesYouth Music is excited to launch 'A Blueprint For The Future', a new report featuring the voices and experiences of over 1,300 people aged 18-25 looking to break into the music industries. It explores their experiences of educational pathways, the difficulties in creating a sustainable living from music and analyses who is most affected by this.
- Street Player CollabProduced several videos as a project with Livity, Street Player and the British Council. I was tasked to source New Delhi and Banglore based dance and music talent, film dance videos and host two 'film education' workshops all without ever producing an international project before. Luckily I had two amazing creatives to support me (shout out to Waseem and Nayeem) and a year later the videos are finally live. To know more about the experience you can read an article I wrote here: https://www.livi
Skills
- Creative Direction
- Copywriting
- Advertising
- Journalism
- Concept