My role as the Editor of a regional news, views and events website franchise is to produce regular digital content that is both engaging and relevant for our users. My job includes writing, editing and proofreading articles, blogs, features and reviews whilst also uploading them via our Content Management System (Wordpress) in line with our Search Engine Optimization (SEO) guidelines. I have taken the website from its inception in October 2013 to where it stands now as the market leader in the region as a purely digital platform; providing information on a variety of topics such as Sport, Lifestyle, Food & Drink and Culture. I also manage a multitude of writers, both in-house and freelance who provide potential content for the website, whilst also sourcing my own material through conducting interviews or using my connections that I have built with local businesses and influential institutions such as Guildford Borough Council, the Tourism Information Centre, and Surrey Police. With the use of Google Analytics and Facebook Insights, we can highlight and monitor how much web traffic we have as well as what the key demographics of our users are to deliver targeted content. The latest figures show that there are approximately 40,000 page visits, 15,000 unique users and 400,000 page impressions per month for the website via PC’s and mobile devices. On top of this, there are over 1,000 people following us on our Twitter account and we have more than 7,500 likes on our Facebook page, with some posts having had a reach of almost 100,000 people. The copy I write is in line with our in-house style guide and each accompanying image is re-sized, edited and optimized for web by our image technicians or by myself using GIMP (The GNU Image Manipulation Program) software, which is similar to Photoshop. On the commercial side of things, I work hand in hand with the Head of Sales and company Owner to help attract paid advertisers to the business. I often attend sales meetings, negotiating bespoke financial and editorial packages, whilst working with a variety of clients on a regular basis to provide advertorial content, exclusive offers and running competitions through our social media reach to help boost their digital profile. In general, I act as a brand ambassador when attending various events in regards to networking, business and leisure as I try to build the profile of our company within the locale. We now have such a presence within the local media and online that crucial local establishments, restaurants, businesses and entertainment venues come to us in order to publish information.
This Is Our Town (TIOT) is a consortium of community websites in the Surrey and South West London area that discuss the news, views and events in and around local areas, whilst providing information for residents on a range of areas such as sports, culture, food & drink, what’s on and lifestyle. They bring world-class digital media skills to local regions and have helped promote independent business through digital media marketing methods. There are currently websites in Putney & Fulham, Wimbledon, Guildford, Kingston, Weybridge, Esher & Cobham, Molesey, Richmond & Twickenham and Thames Ditton; with more popping up constantly. I was originally brought in to work as a copywriter/journalist, but after impressing sufficiently I was offered the position of heading up a franchise of my own. During this time I predominantly wrote for the Richmond & Twickenham and Putney & Fulham sites, but I also contributed content to the Esher, Thames Ditton, Kingston and Wimbledon sites, whilst also running their social media platforms. We used Joomla Content Management System (CMS) and I uploaded all articles myself once trained on the program. I wrote copy on a mixture of events, sports clubs, local politics, restaurants, museums and news. I created my articles by researching, getting out and about in these areas and by interviewing relevant people. In my time there, I did everything from interviewing an eye-witness in a local stabbing, to reviewing shows at the theatre, from editing other employees work, to writing advertorial copy for local businesses that were looking to raise their digital profile.
Yourholidays is an online travel agency, advertising all offers through its own website, customer email network and social media. Through these means of marketing, the company created inbound calls from customers looking to purchase a holiday where they would get through to the sales office. My role as a sales agent was to collect inbound enquiries and deal with them appropriately with the aim of making a sale. I was also given the responsibility of doing market research on one occasion as the company sent me on a trip to Tunisia to view several of our best-selling hotels. The idea behind this was to gather information and report back to the management with the most up-to-date facts and statistics, so that we would be better informed to upsell them in the future. As this role was a commission only position, it was imperative to work hard on each call, but also be polite, well organised and driven to sell, otherwise I would not be successful. I also used social media sites Facebook and Twitter to advertise current deals the company wanted to market in order to generate more calls for the business and for myself.
As a recruitment consultant, I was in charge of my own desk, having significant autonomy on how my diary and day to day activities were scheduled. My tasks included meeting clients, screening candidates, business development, searching through and tailoring CV’s, managing client/candidate relationships and negotiating terms of business. When receiving a brief from a client looking to recruit, it was absolutely critical to pick out the most important information given in order to then be able to find the best candidates- something I was particularly good at. In this position I also learnt how to use the Reed candidate database and job boards such as Monster.com Totaljobs.com and Supplychainrecruit.com as a search function. By using methods such as Boolean and semantic searching, I created accurate results that provided the correct type of candidates. Another key part of the job involved writing job descriptions and specifications for all levels of roles and then using the most effective mediums to advertise each position, including advertising on LinkedIn, for example, where I had set up a business network. This role gave me a degree of business acumen after working in a fast-paced environment in which I had to negotiate with executive level stakeholders, work with large blue-chip clients and deal directly with suppliers on occasions.
Snow+Rock is a Ski, Snowboard and Mountaineering Company that sells clothing, apparel and equipment. During my time there I worked in the Mail Order Team based in the company headquarters and was originally brought in for a two month temporary contract over the busy Christmas period. It was later extended to six months due to my hard work and the continued need within the department. The Mail Order Team was in control of answering any consumer queries (via phone and email) for all the UK based retail outlets and the website, dealing with orders and complaints, product enquiries and giving general information about the company and our stores. However, I also had the responsibility of updating the website with pictures and descriptions of new stock. This meant searching client databases for the correct images and writing copy of technical descriptions about a wide variety of items sold; from high performance ski jackets, to climbing crampons, to vacuum packed energy meals. Sometimes this involved speaking to the buying department or getting information directly from suppliers, but also my own knowledge to write something concise and informative.