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James Pentland


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About me

I focus on art direction, digital design and concept development. A highly motivated, strategic and attention to detail designer with strong commercial awareness who can create effective and on budget solutions from initial ideas to finalised work. I have a diverse range of design skills in web and graphic design of which I am aware to emerging trends, technologies and always look at innovation as part of developing my work to keep it current and forward thinking.

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  • Advertising
  • Film
  • Marketing PR
  • Print Design
  • Art Direction
  • Digital
  • Typography
  • Advertising Design
  • Brand Design
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • UI Design
  • Brand Creative Strategy

Work history


Commercial Design Lead

Jamie Oliver Group

Aug 2016
  • London, United Kingdom
  • Full Time
  • Driving innovation to the Jamie Oliver Media Group, producing attractive and effective design deliverables for, ad-hoc projects and commercial campaigns end to end.


Creative Technology Designer


Jun 2016 - Jul 2016
  • Greater london house, Hampstead Rd, London NW1 7FB, UK
  • Full Time
  • Producing unique and fresh design executions, wireframes, site-maps and layouts to illustrate our new digital initiatives, across all our platforms. All with UI and UX consideration.




Feb 2016 - May 2016
  • Derry St, Kensington, London W8 5HY, UK
  • Full Time
  • ––– Collaborating closely across Commercial, Marketing, Partnerships and Creative through design work. My role focuses on a 50/50 basis with Marketing and Partnerships. Creating visual decks for the Partnerships team, varying numerous internal and external brands across a wide and diverse portfolio. Designing proposed native ad formats such as; Billboards, MPU’s, Native Skins etc. Pulling together marketing collateral to be shared with internal and external partners across the MailOnline. Worked across the design of a live 'Millennials' research project which has gone live on The Drum, Campaign and many more. Making detailed infographic styled material and other marketing collateral across the digital platform.




Feb 2015 - Feb 2016
  • Carnaby St, Soho, London W1F, UK
  • Full Time
  • –– At Cinime, I have been across many different projects and have developed a vast knowledge for digital and print. - Being a collective in a three piece design team, collaborating with different departments from Commercial, Marketing, Operations, Product and Technology across global strategies; London, L.A, Beijing and Singapore. Working in both an agile process / creative process to create effective and on budget design solutions. - Creating the first Cinime website, exploring user journeys and optimising them to create great usability and accessibility, and site journeys to drive user retention. Focusing on responsive design to create an exceptional user experience on both mobile, desktop and tablet. Creating landing pages to go alongside campaigns. - Updated the Cinime brand for 2.0 in collaboration with Senior Designer, Account Managers and marketing department. The newer version of the brand took into account; digital and print. The newer guidelines contained the following updated: Logo, Colour Palette, Posters (both digital and print), Social Media Content, Online Banners for both Mobile / Desktop, Presentations (Keynote & PowerPoint), Brochures, Mailings and Image Bank. - Worked as lead designer on the integrated campaign for ‘Beat The Intro’ over 200+ cinemas over the UK. Critical planning and creative execution to create a series of both digital and print material for the campaign to be successful. Marketing material across both digital and print to be shown on TheDrum, ScreenTrade and working closely with External Agencies: inMobi, Way To Blue, UF6 and Signal. - Working closely creatively with Product, Technology and Design team(s) on Cinime 2.0. Looking into style guides, UX and UI principles for designing both for Android and iOS. Understanding user research and developing the focus to create effective design solutions through prototyping in tools such as: Pixate. Using software such as Sketch and innovative solutions called Figma.


Freelance Digital Designer

Adjust Your Set

Oct 2014 - Oct 2014
  • Freelance
  • Working in-house alongside creatives and developing design work for new digital content. Following brand guidelines, visualising design concepts and copy writing.



BA(Hons) Graphic Design

University for the Creative Arts

Sep 2011 - Sep 2014
  • Graphic Design – Achieved a 1st class honours.



A look at this year's most exciting degree show invites and identities

University for the Creative Arts

  • We received our invite to the UCA Epsom Graphic Design show via email with the promise of a catalogue soon to follow in the post and lucky for us the students in the Man Overboard show did not let us down. They've created a beautiful, little book that uses both abstract and graphic images of water for the overall aesthetic with flecks of orange to signify the life saving devices that save us when we're lost at sea. As well as some great examples of the work, we love the way the students have also included text about their course philosophy and images to demonstrate their working process and practices. The link is:


  • James Pentland and Lauren Doyle have demonstrated that they have the ability for a great future ahead and created a very good presentation and quality solution as part of the Brief Cases student competition.