James Pentland


  • LocationUnited Kingdom



  • Advertising
  • Film
  • Marketing PR
  • Print Design
  • Art Direction
  • Digital
  • Typography
  • Advertising Design
  • Brand Design
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • UI Design
  • Brand Creative Strategy

Work history




Feb 2016
  • ––– Collaborating closely across Commercial, Marketing, Partnerships and Creative through design work. My role focuses on a 50/50 basis with Marketing and Partnerships. Creating visual decks for the Partnerships team, varying numerous internal and external brands across a wide and diverse portfolio. Designing proposed native ad formats such as; Billboards, MPU’s, Native Skins etc. Pulling together marketing collateral to be shared with internal and external partners across the MailOnline. Worked across the design of a live 'Millennials' research project which has gone live on The Drum, Campaign and many more. Making detailed infographic styled material and other marketing collateral across the digital platform.




Feb 2015
  • –– At Cinime, I have been across many different projects and have developed a vast knowledge for digital and print. - Being a collective in a three piece design team, collaborating with different departments from Commercial, Marketing, Operations, Product and Technology across global strategies; London, L.A, Beijing and Singapore. Working in both an agile process / creative process to create effective and on budget design solutions. - Creating the first Cinime website, exploring user journeys and optimising them to create great usability and accessibility, and site journeys to drive user retention. Focusing on responsive design to create an exceptional user experience on both mobile, desktop and tablet. Creating landing pages to go alongside campaigns. - Updated the Cinime brand for 2.0 in collaboration with Senior Designer, Account Managers and marketing department. The newer version of the brand took into account; digital and print. The newer guidelines contained the following updated: Logo, Colour Palette, Posters (both digital and print), Social Media Content, Online Banners for both Mobile / Desktop, Presentations (Keynote & PowerPoint), Brochures, Mailings and Image Bank. - Worked as lead designer on the integrated campaign for ‘Beat The Intro’ over 200+ cinemas over the UK. Critical planning and creative execution to create a series of both digital and print material for the campaign to be successful. Marketing material across both digital and print to be shown on TheDrum, ScreenTrade and working closely with External Agencies: inMobi, Way To Blue, UF6 and Signal. - Working closely creatively with Product, Technology and Design team(s) on Cinime 2.0. Looking into style guides, UX and UI principles for designing both for Android and iOS. Understanding user research and developing the focus to create effective design solutions through prototyping in tools such as: Pixate. Using software such as Sketch and innovative solutions called Figma.



Lisa TSE Ltd

Jan 2015 - Jan 2015
  • Designing both print and digital assets for various brands, following their guidelines and creatively inputting new ideas while working alongside a small team.


Freelance Junior Digital Designer

Adjust Your Set

Sep 2014 - Sep 2014
  • Working in-house alongside creatives and developing design work for new digital content. Following brand guidelines, visualising design concepts and copy writing.


Creative Intern

XL Recordings

Sep 2014 - Sep 2014
  • Assisting the creative director on photographing all Vinyls (FKA Twigs, SBTRKT, Jungle, Jamie xx, Ibeyi) for XL Recordings new website. Creatively inputting new ideas and framing the shots to keep a consensus style.


Freelance Designer

UCA Epsom

Mar 2014 - May 2014
  • Working in the core of a student led team to create two final degree shows held both at the Epsom Campus & Blackall Studios, Shoreditch. The jobs that I held ranged from curation, book, web & video design creating a general consensus style to fit with the overall theme of Man Overboard.



BA(Hons) Graphic Design

University for the Creative Arts

Aug 2011 - Aug 2014
  • Graphic Design – Achieved a 1st class honours.



A look at this year's most exciting degree show invites and identities

  • We received our invite to the UCA Epsom Graphic Design show via email with the promise of a catalogue soon to follow in the post and lucky for us the students in the Man Overboard show did not let us down. They've created a beautiful, little book that uses both abstract and graphic images of water for the overall aesthetic with flecks of orange to signify the life saving devices that save us when we're lost at sea. As well as some great examples of the work, we love the way the students have also included text about their course philosophy and images to demonstrate their working process and practices. The link is: http://www.itsnicethat.com/articles/degree-shows-2014 http://www.itsnicethat.com/articles/degree-shows-2014


Brief Cases

  • James Pentland and Lauren Doyle have demonstrated that they have the ability for a great future ahead and created a very good presentation and quality solution as part of the Brief Cases student competition.