I am a Creative lead with a wealth of experience in the digital design industry, leading and building industry leading design teams. During this time l've gained experience in agencies large and small, working with public sector, publishing, global corporates, and consumer sector clients.
Clients have included; Lloyds Banking Group, Barclays, Heineken, Capita, Blackberry, Universal Music, Topman, Coke, Logica, P&G, Canonical, to name a few.
I believe the best briefs are those with a problem to solve rather than a solution to execute.
Specialties: Digital branding, user centred design, idea generation and brainstorming, creative concepts, scamping, experience design, information architecture, art direction, accessible web design, responsive/adaptive web design, mobile and app design, storyboarding and motion graphics
Work history
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Design DirectorLloyds Banking Group
- London, United KingdomFreelance
- Managing and built a talented team of designers
- Oversee and deliver large multi-channel projects
- Part of the leadership team that shaped the design strategy, including a move to a unified design language and UI library
- Liaise with Brands and Marketing departments to ensure their strategies and standards are implemented
- Provide governance on work streams, including third party engagement.
Senior Digital DesignerAnalogFolk
- London, United KingdomFreelance
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Skills
- Digital Branding
- UI Design
- Briefing Creatives
- Digital Prototyping
- APP Design
- Creative Pitches
- Responsive Design
- Experience Design
- Creative Leadership