About me
Many years experience meticulously leading international, cross channel marketing campaigns & partnerships at the most senior level for Live Nation. Working simultaneously across - The Warehouse Project, Parklife Festival & other premium large scale events. Generating over 2.5 million ticket sales internationally since 2016.
The most recent Parklife campaign was awarded 2022 Marketing Campaign Of The Year at the UK Festival Awards.
Alongside working for Live Nation, co-founded Goldsheep in 2020 - A world leading 3D design agency, focussed on experiential Augmented Reality (AR) based digital campaigns & luxury marketing experiences. Specialising in the future of Web3 & AR. Select clients include: Lacoste, Netflix, Boots, Kylie Cosmetics, Crocs, Highsnobiety, Universal Music Group & many more.
A clear communicator & senior manager, with a focus on building strategic campaigns & partnerships innovatively - Using comprehensive research, analysis, insight & understanding of cultural trends.
Areas of expertise:
Marketing, Business Development, Advertising, Partnerships, Technology, Events and Community.
Integrated Marketing Strategies, Product Launches, Account Management, Audience Development, Digital Marketing, Content Creation, Artist Relations, Project Management, Business Dev, Analytics, Building Client Relationships, Promotions, Copywriting, Influencers, Gen-Z, Youth Culture, Community Growth, Team Management, Social Media Marketing, Sponsorship, Brand Partnerships, Public Relations, Augmented Reality & Budget Management.
Work history
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Co-Founder & Business Development DirectorGoldsheep
London, United KingdomPart Time
GOLDSHEEP is an immersive design agency. Specialising in Augmented Reality and Narrative Design, creating photorealistic Web3 experiences across Mobile, App & the Metaverse. As leaders in this field we use our knowledge & team to help enhance the value of brands, artists & creators with bespoke campaigns and creative.
Current clients include: Hugo Boss, Lacoste, Highsnobiety, Netflix, Universal Music Group, Live Nation, Polestar, The North Face, Be-Hookd Agency, Studio Blup Agency, Peggy Gou, Capitol Records.
If you'd like to hear more, work on a project or see case studies, please get in touch - james@goldsheep.co.uk
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Head of Marketing - The Warehouse Project & Parklife [Live Nation]The Warehouse Project
Manchester, United KingdomFull Time
Live Nation – The Warehouse Project & Parklife Festival
After relaunching The Warehouse Project in 2021 post Covid-19 we saw our campaigns result in the companies strongest ticket sales to date for a single season. Our work in 2022 however has seen ticket sales break 2021's, with all dates sold out, cementing WHP's place as the largest & most successful of its kind internationally.
Our campaigns for Parklife Festival 2021 & 2022 saw record 1 day sell outs. Piloting a number of exciting new technical partnerships across social & brand to keep up the festivals growth & engagement, with the 2022 Festival Awards awarding Parklife as the years best marketing campaign.
2019 saw the project management, development & implementation of a brand new strategic rebrand for The Warehouse Project - It’s first since 2006. During 2019-2020 this campaign increased sales 130%, with 2021 sales increased further with over 300,000 sales.
Creation of all digital & out of home marketing campaigns - Utilising the latest AR technology to launch Parklife, resulting in a reach of well over 3 million. As well as managing multiple nationwide campaigns across paid digital & printed media touch-points.
Built partnerships across a number of key partners & major sponsors, including: Spotify, Apple Music, Uber, JCDecaux, Smirnoff, BBC Radio 1, Size?, Global, Mixmag, LadBible Group, Carlsberg, Red Bull & Studio Moross.
Work closely on bespoke launch campaigns with key stakeholders from across the world.
Awards –
● Parklife Festival - Best Metropolitan Festival - 2018
● Parklife Festival - Best UK Lineup - 2019
● Parklife Festival - Best Marketing Campaign - 2022
Further responsibilities include Head of Ticketing - Responsible for the processes & management involved in seamlessly selling hundreds of thousands of tickets per year, through all major ticketing outlets, for up to 50 different shows at any one time.
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Project Management
- Strategic Planning
- Business Analysis
- Brand Management
- Creative Approach
- Events Programming
Education
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2.1Liverpool Institute for Performing Arts
- Liverpool, United Kingdom
Music, Theatre & Entertainment Management