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James Rice

Digital Product Designer

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  • LevelSenior
  • LocationManchester, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProduct Designer - Digital Designer - UX Designer


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About me

James is a product designer working across the physical, the digital and beyond. He uses prototypes to think with. He's interesting in using design to make a difference.

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  • Product
  • Design; UX; UI; User Experience; User Interface; Graphic
  • Digital
  • Brand
  • Coding
  • Digital Prototyping
  • User Research
  • Agile
  • Interaction Design
  • Typography

Work history


Product Designer

Co-op Digital

Oct 2016
  • Manchester, United Kingdom
  • Freelance
  • Working on the Digital Product Research team preparing Co-op for the ‘Renew’ phase—a big effort within the organisation to reinvent itself in existing and new markets for the future. We utilised Google Ventures' Design Sprint process to help validate product ideas. Highlights: Design sprints: A succession of sprints exploring market sectors—quick learning. Expert interviews: Deep understanding of how things work. 1-day prototyping: In-browser prototypes, printed material, whatever it takes.


Interaction Designer

Co-op Digital

Feb 2016 - May 2016
  • Manchester, United Kingdom
  • Freelance
  • The world's first and greatest co-operative. Working as part of a newly formed digital team tasked with creating user-centered disruption across various industry sectors. As a team we delivered a digital-first Alpha service for their wills service. Our team's performance was an exemplar for Co-op as an organisation to follow. Highlights: Service design: Broad conceptual thinking. User research: Attended sessions to gain insight from real users. Presenting to key stakeholders Interviewing: Assisted in recruiting talent. Reflective writing: Achivements, learnings. Design crits: Critically assessing work.


Design Expert

Tech for Good

Jul 2015 - Jul 2015
  • Sheffield, United Kingdom
  • Freelance
  • A 4 day workshop guiding charities on how they could better use design and technology to create efficiencies or develop new product ideas. Organised by Tech for Good, supported by Comic Relief.


Digital Designer

Studio Output

Mar 2015 - Apr 2015
  • Nottingham, United Kingdom
  • Freelance
  • A short contract role for an international branding agency who work with entertainment and lifestyle brands such as Penguin Random House, MTV and the BBC. Highlight: CATAPULT: Visual style and interface for an INNOVATE UK network of world-leading centres designed to transform the UK's capability for innovation.


Designer / Owner

Studio Gutsy

Jan 2015 - Jan 2016
  • Derby, United Kingdom
  • Freelance
  • Working from a shared studio with other designers, developers, film makers and animators. Collaborating with a broad range of smart individuals, agencies and companies. Conceptualised and prototyped my own digital product. Highlights: Derive: Developed own product: Different yet familiar music discovery. GOV.UK: User experience design for a Government Digital Service product. Folksy: Design and front-end for a large ecommerce marketplace.


Lead Designer


Sep 2012 - Dec 2014
  • Sheffield, United Kingdom
  • Full Time
  • Mudlark are an award-winning digital production company. Reporting to the Creative Director, my ability and confidence grew as I took on a range of interesting and challenging projects with duties spanning digital design, print design, development and more. I went on to take responsibility for a design intern and a developer. Highlights: Cold Sun: Design for a game that uses real-time weather to effect game play. Half the Sky: Design for social impact games for India and East Africa. Perceptive Radio: User experience for a future media project with BBC R&D. The Food Hospital: ‘Big Food Trials’ apps as part of a Channel 4 programme.


Designer / Owner

It's James

Sep 2011 - Sep 2012
  • Derby, United Kingdom
  • Freelance
  • Going it alone for the first time as a freelance designer gave me the freedom to explore design as a discipline and the opportunity to produce some self-initiated projects. Along the way I made some great relationships, one of which led to a full-time position at an innovative company. Highlights: Chromaroma: Part of a team designing a London-wide travel game using data from Oyster cards. Exhibited at V&A London and MoMA New York. The Tea Bible: A self initiated book that re-appropriates The Bible's format with information on traditional teas.




Jun 2008 - Sep 2008
  • Sheffield, United Kingdom
  • Internship
  • Working on a range of digital products for “the best learning environment in the world” alongside the Creative Director.


Junior Designer

OB Design

Jun 2006 - Dec 2006
  • United Kingdom
  • Internship



BA(Hons) Visual Communication (Graphic Design)

University of Derby

Aug 2007 - Sep 2010
  • Derby, United Kingdom
  • Also took a module studying Animation.