I write in the language of the reader, the search engine, and the algorithm to tell the stories that matter. I write marketing and editorial copy. I write well-researched white papers and corporate 'thought leadership'. I write short stories and reviews. I love every bit of the process, and I really think that shows in the final product ✏️Locked Pro Plan feature
Huntswood is a recruitment and consultancy firm assisting high-profile clients within financial services and utilities. Here, I had ownership of the ideation and execution of content (blogs, white papers, infographics, website copy, mailers, case studies, sales collateral) at the core of the digital marketing strategy. I also: - Led on strategic, multi-channel marketing campaigns - Used SEO best practice in the copywriting aspect of the 2019 website refresh project - Consistently exceeded monthly lead targets by up to 500% - Owned and optimised Huntswood’s content marketing strategy and calendar - Received nomination for the “Player’s Player” award for “dependability”
- Researched for, wrote and edited features, business profiles and guides for various online outlets on a freelance basis, with a focus on performing and visual arts, culture, travel and lifestyle 200+ of my published pieces are available online or in print - Used SEO and SMO principles to engage readers (2,000+ engagements on a 300-word food guide) - Interviewed leading figures, businesses, artists and more, fostering a network of contacts - Managed a number of blogs, earning me a grant to work at the Can Serrat Residency, November 2017 - Works published in and awarded in Voiceworks (Melbourne), Broadsheet (Adelaide), Atlas Obscura (New York), Certamen de escritura creativa sobre cine (Murcia), Writers SA (Adelaide) and more
- Created and scheduled social media posts (paid and organic), increasing follower count from under 19,000 to over 24,000 - Developed and published thought leadership content on complex topics (such as regulation, operations, and compliance) for a senior audience. This was undertaken as part of a wider digital marketing strategy that over-delivered on lead targets
Wrote, designed and published communications material, including newsletters, daily articles, intranet information, posters, social posts and more. This work connected teams across the globe, ensuring company representatives were up-to-date with objectives, policies and news - Organised events and wellness initiatives, like the 250% successful blood drive and (literally) life-saving bowel cancer screening campaign
- Attended hundreds of shows and events and provided succinct, informative and entertaining reviews, to be published online for circa 50,000 monthly website visitors - Also interviewed acts and developed original news stories
- Completed English/Creative Writing Major in Bachelor of Arts - Received “Recognition of High Achievement” in 2012 and invited to Golden Key Honour Society in 2013 - Published stories in student paper, participated in Writer’s Group and represented the School of Media during Orientation Week 2014 - Took part in Radio Adelaide program, producing a weekly radio show called Mediarites. Researched stories, interviewed subjects, cut and aired content in a live broadcast environment
A short story contest based on film and the relationship between the Murcian movie club and the community. My story (translated by Lara Carrión Borgoñós) will be published in both Spanish and English.