James Rudd

Copywriter and Creative Writer

Level
Mid Level
Location
Reading, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Side Hustles

About me

I write in the language of the reader, the search engine, and the algorithm to tell the stories that matter. I write marketing and editorial copy. I write well-researched white papers and corporate 'thought leadership'. I write short stories and reviews. I love every bit of the process, and I really think that shows in the final product ✏️

Locked Pro Plan feature

Skills

  • Writing
  • Creative Writing
  • Content Writing
  • Content Management
  • Copywriting
  • Editorial Copy
  • Marketing Copywriting
  • Desktop Publishing
  • SEO
  • Research

Companies I’ve worked with

  • A

    Accolade wines

    • H

      Huntswood CTC

      • G

        Glam Adelaide

        • j

          jameswrr.com

          Work history

          Currently

          Copywriter

          Revere Agency

          Mar 2020
          • Marlow, United Kingdom
          • Full Time
          • The Revere copywriting team is compact and super effective – an elite squad, if you want to get corny. We are supported by the consultantive approach of Client Services and, naturally, work closely alongside the Design Studio. In this team, I work to produce content across a wide variety of styles and media for our B2B technology and IT channel clients, including: - Long-form copy and thought leadership - Short-form ad copy - Social and marketing automation copy - Video scripts - Brand guidelines Since joining Revere and diving in at the deep end, I have supported clients such as Avanade, dynabook and Westcoast with hundreds of pieces of copy. A lot has been acheived in a short space of time, but some of our proudest achievements to date include: - Created accurate, effective and up-to-date campaign content related to COVID-19's effect on the payments industry - Boosted campaign-specific sales volumes by up to 5X, and average spend by 3X, for an IT channel client - Created and delivered an event-related ebook series to tie in with a global digital marketing conference - Begun developing Revere marketing content and leading on some aspects of internal transformation

          Currently

          May 2016
          • Adelaide, Australia
          • Freelance
          • - Researched for, wrote and edited features, business profiles and guides for various online outlets on a freelance basis, with a focus on performing and visual arts, culture, travel and lifestyle 200+ of my published pieces are available online or in print - Used SEO and SMO principles to engage readers (2,000+ engagements on a 300-word food guide) - Interviewed leading figures, businesses, artists and more, fostering a network of contacts - Managed a number of blogs, earning me a grant to work at the Can Serrat Residency, November 2017 - Works published in and awarded in Voiceworks (Melbourne), Broadsheet (Adelaide), Atlas Obscura (New York), Certamen de escritura creativa sobre cine (Murcia), Writers SA (Adelaide) and more

          2020

          Content Marketing Lead

          Huntswood CTC

          Oct 2019 - Feb 2020
          • Reading, United Kingdom
          • Full Time
          • Huntswood is a recruitment and consultancy firm assisting high-profile clients within financial services and utilities. Here, I had ownership of the ideation and execution of content (blogs, white papers, infographics, website copy, mailers, case studies, sales collateral) at the core of the digital marketing strategy. I also: - Led on strategic, multi-channel marketing campaigns - Used SEO best practice in the copywriting aspect of the 2019 website refresh project - Consistently exceeded monthly lead targets by up to 500% - Owned and optimised Huntswood’s content marketing strategy and calendar - Received nomination for the “Player’s Player” award for “dependability”

          2019

          Digital Content Executive

          Huntswood CTC

          Jun 2018 - Oct 2019
          • Reading, United Kingdom
          • Full Time
          • - Created and scheduled social media posts (paid and organic), increasing follower count from under 19,000 to over 24,000 - Developed and published thought leadership content on complex topics (such as regulation, operations, and compliance) for a senior audience. This was undertaken as part of a wider digital marketing strategy that over-delivered on lead targets

          2015

          Communications Support Officer

          Accolade wines

          Sep 2014 - Aug 2015
          • Reynella SA 5161, Australia
          • Full Time
          • Wrote, designed and published communications material, including newsletters, daily articles, intranet information, posters, social posts and more. This work connected teams across the globe, ensuring company representatives were up-to-date with objectives, policies and news - Organised events and wellness initiatives, like the 250% successful blood drive and (literally) life-saving bowel cancer screening campaign

          2016

          Arts and Film Critic

          Glam Adelaide

          Jun 2013 - Sep 2016
          • Adelaide, Australia
          • Freelance
          • - Attended hundreds of shows and events and provided succinct, informative and entertaining reviews, to be published online for circa 50,000 monthly website visitors - Also interviewed acts and developed original news stories

          Education

          2020

          Content Marketing Certification

          HubSpot

          Jan 2020 - Feb 2020
          • Reading, United Kingdom

          2016

          Bachelor of Media with Bachelor of Arts

          The University of Adelaide

          Mar 2012 - Dec 2016
          • Adelaide, Australia
          • - Completed English/Creative Writing Major in Bachelor of Arts - Received “Recognition of High Achievement” in 2012 and invited to Golden Key Honour Society in 2013 - Published stories in student paper, participated in Writer’s Group and represented the School of Media during Orientation Week 2014 - Took part in Radio Adelaide program, producing a weekly radio show called Mediarites. Researched stories, interviewed subjects, cut and aired content in a live broadcast environment

          Awards

          2019

          Player's Player - 'Dependable'

          Huntswood CTC

          • Nomination

          2019

          Bronze - Single Figure Fantasy

          Scale Model Challenge

          2018

          Third Prize - Cinema short story contest

          Café de Ficciónes, Murcia

          • A short story contest based on film and the relationship between the Murcian movie club and the community. My story (translated by Lara Carrión Borgoñós) will be published in both Spanish and English.

          2015

          "On the Spot" Recognition Award x 2

          Accolade wines