I have 17 years of digital marketing, customer engagement and brand strategy experience working for global and challenger brands. Examples of my work include customer acquisition programmes for ING Direct, customer loyalty campaigns for Radisson Hotels, CRM strategy for Mars and customer engagement initiatives for Unilever and Diageo brands.
I have also developed the go to market launch strategies for the likes of Vespa (in Asia), MasterCard (UKASH, in France, Poland, Germany, UK and Italy) and Caterpillar (rugged phones for UK, US and Russian markets).
Marketing Strategy & Consulting Experience
► Strategic marketing - Marketing strategy, positioning, branding, econometric modelling, performance benchmarking, marketing partnerships, market entry & product launch strategy.
► Competitor analysis - Marketing audits, customer perception studies, SWOT analysis.
► Customer insight - Persona development, perception & usability studies, audience insight planning, customer experience planning, segmentation strategy, customer journeys, digital customer service, customer lifetime value modelling, customer behavior change strategy.
► Loyalty & CRM - Cross sell & up-sell strategy, programme reward & benefits planning, loyalty proposition development, comms planning, creative loyalty strategies.
Hands-On Marketing Experience
► Digital production & management - Social media, mobile & web. Content, ads, apps, and contests. Digital branding, community building, customer relationship programme management.
► Data & Analytics - Data strategy & customer segmentation. Social media, mobile, website and marketing campaign analytics.
► Campaign optimisation – Performance marketing, multivariate testing, conversion rate optimisation.
► ATL - Video, direct mail, brochures, print.
Skills
- Strategy
- Digital
- Social
- Marketing
- CRM Loyalty