Social media strategist with experience across a wide variety of social media platforms & digital channels within a number of industries. Self-reliant and professional manner in managing projects and people, as well as social media accounts across a number of platforms and creating engaging content both individually and from working with diverse teams to produce a variety of successful, integrated campaigns.
Promoted as part of departmental restructure into newly created social media management role to develop and implement social media strategy for the Trust as unified, innovative and market-leading approach to support and enable teams within the organisation to meet their strategic goals. Also act as the Trust’s social media expert and support colleagues and supporters in how they can best use social media to achieve there aims as well as work with Community Manager in day-to-day management of accounts on Facebook, Twitter, LinkedIn, Instagram, Google+, along with our community forum.
Responsible for the development and the ongoing deployment of social media strategy for the Trust, across all relevant social media platforms covering Facebook, Twitter, LinkedIn, Google+, YouTube, as well as working on our own phpBB forum and our Blogspot blog. Core focus is promoting the Cystic Fibrosis Trust's brand and online community with a view to get people involved in a variety of activities like fundraising, campaigning and raising awareness.
Marketed IT services and print solutions through social media channels like LinkedIn along with email, direct mail and telemarketing. This was in order to generate sales leads from both cold and warm audiences. I also worked with clients to develop similar marketing options for them, including utilising social media.
Promoted at six month review to newly created senior marketing and fundraising role which saw me become part of the management team. My remit was to oversee the marketing of the organisation and its three subsidiaries to businesses, local and central government, other charities and potential service users through a wide variety of marketing approaches. I was made redundant from this role in May 2012 following a restructuring.
Assisted management team through working on marketing and PR campaigns aimed at promoting the organisation through advertising, press releases, brand development and initiating use of online marketing opportunities.
Campaign support role as part of General and Local Election Campaign team for three months.
Worked with community magazine sales team and clients to produce adverts for both in print media and online.