I’m a versatile designer with experience in web, digital and print design. I’m quick yet creative, and able to work to strict deadlines while injecting ideas into every visual I create. At Virgin Trains, I worked on revamping and modernising graphics, typography and brand design. At TUI, I worked on web content, magazines, email, advertising banners and social media content. I also stepped up to fill the role of Acting Art Director for TUI’s Discover magazine – a title that informed customers of their nationwide re-brand, and the most important publication to date. I'm a passionate artist with a Fine Art degree from the London Metropolitan University. Please feel free to take a look at my portfolio, www.jamessmithson.co.ukLocked Pro Plan feature
- Scrutinising and challenging design briefs - Educating and inﬂuencing stakeholders on design thinking, process and results - Assessing design across Virgin Trains against current trends - Crafting graphics and typography to stand out against other rail and Virgin brands - Mood-boarding and creating concepts for important briefs - Creating and adapting both print and digital customer facing marketing material
- Lead designer on Inﬂight, Discover, and Life Onboard magazines - Working on both print and digital content, including brochures, blogs, product pages, email and social media - Creating inspirational marketing content for the global rebrand of Thomson to TUI - Regularly deputising for the Lifestyle Art Editor - Presenting ideas and running creative workshops to inspire the design team - Implementing treatment meetings to improve the collaboration between design, editorial and photography - Creating and assigning briefs and delegating work to the team. - Working with stakeholders and building strong relationships with other teams across the business - Working to tight deadlines with quick turnaround
I completed my degree at the London Metropolitan University. I decided to relocate the rest of my degree to a London University as I wanted to be right in the centre of the British art scene and experience the vibrant galleries, exhibitions and art events.
I began my Fine Art degree at The University of Gloucestershire. During these two years the course stripped down every aspect of Fine art to the complete basics. Areas of art that I had never before been taught like in depth colour theory, the seven principles of art and design: shape, colour, value, form, texture and space and many other areas which have proved vital in my further art and design experience.