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The British Dress Code has been designed to generate buzz and excitement surrounding the new Ted Baker store opening in the US. The campaign consists of collecting nine puzzle pieces, on your smart phone, that rewards you with a prize. This interactivity encourages people to engage with and talk about the brand. Once the code is solved, you are sent a reference number to take to your nearest store to collect your prize. Our target market uses social media to spread news and share items with each other. Wherever Ted goes and however he’s dressed, The British Dress Code ensures that dressing like Ted allows you to fit in with any crowd and practically in any environment.
Creating web based work for a variety of different large and small companies who are clients of the agency. From building basic web design from wireframes, to creating pixel perfect graphics and gifs to add onto existing sites created by the agency. Working with the Head of creative very closely was incredibly helpful as he was very keen to help me learn and progress in digital design.
Working within a small team of developers and copywriters, I took on graphic design briefs, mostly working on web design. Also creating branding identities for clients such as logos and branding guidelines. Working closely with the web developer on briefs to achieve excellent design quality for our client’s websites and online presence. Throughout working with the developer, I learned a lot about web design & how to effectively work with developers effectively. Working with a variation of projects kept me keen and inspired to consistantly produce great work.