About me

As a multi-discipline Editor, Publisher, Journalist and Copywriter I create the right strategies and copy to connect with target audiences. I have worked on a wide range of projects across the fields of Journalism, Marketing, PR and Digital Marketing with different objectives. I launched The National Student in 2003, and successfully brought a print version of the publication back to market in 2016 after a 6 year absence out of print. I have also launched products from a CD compilation, and digital travel guides to careers advice guides for careers advisors and websites. In 2012, I authored ‘The Student Manual’ a student advice book for Haynes Publishing. I have worked on editorial and marketing campaigns with a diverse range of companies including Spotify, the National Apprenticeship Service, KFC, the Greater London Authority, the National Careers Service, National Express, Generator Hostels, the Russian Tourism Board, Credit Suisse, Lidl, Download Festival, Universal Records, STA Travel and Tesco. I have a wide knowledge of established and developing content platforms, marketing practices and digital marketing techniques including SEO, social media and web-advertising to create bespoke content solutions for individual campaigns.

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Work history

Group Head of Content Strategy
Aug 2017London, United KingdomFreelance
Hired on contract to provide insight, content strategy and staffing for BigChoice Group's content offering across their different companies - The National Student, International Student Admissions Service and theBigChoice.
Founder
Nov 2002London, United KingdomFull Time
I founded The National Student as the UK's independent national student publication in 2002 and have been responsibile for its management, running and production since then. Taking on all aspects of the business from sales through editorial to distribution and accounts I have a good understanding of running all aspects of a publication both for print and online. In 2010 The National Student became part of the BigChoice Group.

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Skills

• Cultural Journalism
• Journalism: Music
• Travel Journalism
• Magazine Publishing
• Social Content Strategy
• Content
• Advertising Content
• Content/copywriting/writing/editorial/advertising
• Copywriting
• Creating Websites