I am a highly-determined and motivated digital marketing professional, able to multi-task effectively, and eager to learn. I am an extremely organized, detail-oriented, and enthusiastic individual, with a strong passion for leadership and excellent communication skills. Currently, I'm employed as a Jaguar Land Rover Digital Manager at Shift Digital in Birmingham, Michigan. My primary role is to assist dealerships across the country by keeping their websites updated with unique creative pieces and compliant by JLR's standards, as well as to troubleshoot any website-related issues that might arise for dealers and act as a consultant to the dealers on all things digital.
My goal is to someday return to the U.K. full time and continue my career in a challenging, exciting, and creative role. And I'm always excited to make new connections, so say hi!
Gallup Signature Strengths: WOO (Winning Others Over) | Achiever | Communication | Individualization | Competition
Work history
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Senior Digital ConsultantShift Digital
Detroit, United StatesFull Time
• Created a report and established a reporting process for Canadian dealers enrolled in Digital Manager to outline key website metrics like unique visits, bounce rate by device, and more
• Point of contact and consultant for JLR dealerships across the U.S. and Canada
• Sole Digital Manager for Jaguar Land Rover Canada
• 2019 Intern Coordinator for Team JLR
• Subject Matter Expert in Dealer.com CMS, JLR Canada/Canadian Providers, Inventory, SEO, and US/Canada DM Reporting for Team JLR
• Creating digital content for websites like custom pages, E-mail blasts, and other digital advertising
• Problem-solving inventory, pricing, and other various website-related issues on behalf of dealers
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Growth & Marketing InternYoco Club
Edinburgh, United KingdomInternship
• Increase and improve YoCo Club’s online presence by maintaining their various social media accounts
• Furthering their brand image by creating materials for online marketing purposes like custom photographs and social media posts
• Aiding in conceptualizing a complete company rebrand, complete with launch and marketing campaigns
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Skills
- Public Relations
- Social Networking
- Adobe Indesign/illustrator/photoshop
- Microsoft Office
- Wordpress
- Customer Service
- Teamworking
- Organization
- Leadership Skills
- Communication Skills
- Market Strategy
- Problem Solving
Education
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MSc Tourism Marketing ManagementStrathclyde Business School
Glasgow, United Kingdom
A top-rated, year-long, research-based marketing Masters program, examined through the lens of tourism.
Focused my dissertation on the pull factors that attract students to choose Scotland as their study abroad destination and conducted in-depth interviews with international students.
Had a paper on craft beer and tribal marketing accepted for presentation at the 2017 EUPOP conference in London, England.
Also spent a week studying abroad at Pablo de Olavide University in Seville, Spain learning about Country of Origin Branding.
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BA Media CommunicationRoger Williams University
- Bristol, RI 02809, USA
Media Communication (PR), Psychology Minor, International Studies Core Concentration
University Academic Conduct Committee, Study Abroad, Student Senate, Public Relations Student Society of America, Title IX Training, National Coalition Building Institute (NCBI) Training, Green Dot Training, Social Justice Summit, Anchor Leadership Conference, New England Study Abroad Returnee Conference, Honors Program, Psi Chi Psychology Honors Society, University Committee For Transfer Student Retention, Transfer Student Connections Club, Drastic Measures A Cappella, Chorus