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Responsible for brand extensions and major projects across ShortList Magazine, Stylist Magazine, Emerald Street and Mr Hyde. Am excited by challenging projects that often seem impossible and executing those projects alongside large teams including major agencies, clients and internal teams. I've weaved a career across Print and Digital, worked in Editorial and Commercial and in my early career in film production. Having a wide base of experiences across markets and countries gives me a unique take on building a business and creating market shifting initiatives. In my spare time I am obsessed with McNulty, my cavalier king charles spaniel, who is a Moshling in Moshi Monsters and has appeared in many many campaigns.
Responsible for large special projects and publishing brand extensions. Includes project management of Stylist Magazine’s 24 Hour Issue in association with Ford, producing Eklectik Magazine for Kopparberg and the House of Fraser trend supplement for ShortList Magazine. At the PPA Advertising Awards: Stylist's 24 Hour Issue won the Best Use of Content and was highly commended for Best Innovation. Eklectik was awarded top award for Best Collaboration and was highly commended for Best Use of Content. Charged with maximising the profitability and effectiveness of the brands and platforms within the ShortList Media portfolio through careful management and diligent cost control. Business plan and oversee a programme of projects –digital extensions and events- which will maximise the opportunities open to the business. Oversee all syndication and contract negotiations for editorial content. Oversee asset management system. During this period was acting Head of Digital and Acting Head of Marketing. Responsible for ShortList, Stylist, Emerald Street and Mr Hyde. Founder of Mr Hyde’s National Burger Day. Shortlisted for PTC New Talent, New Publisher of the Year.
Responsible for sourcing or commissioning all photography in ShortList Magazine. Ensure rules for personality rights and legal issues surrounding imagery are strictly followed. Member of the launch team and team responsible for winning 23 awards including BSME Launch of the Year and BSME Men’s Editor of the Year. Formulated and maintain overall company editorial finance management systems to control costs and work with both editorial teams to establish culture of intelligent spending. Negotiate all picture costs across titles and platforms. Negotiate reproduction and digital publishing deals. Manage relationships across suppliers and freelancers. Organised inaugural Men’s Grooming Awards. Formulated initial project plan for launch of Stylist Magazine. Handle all writer and photographer contracts and syndication agreements.
Responsible for outbound sales for over £1.4 million annually. Outbound Sales of Celebrity Portraiture and Entertainment content across newspapers, magazines, and television stations. Work closely with international entertainment colleagues to formulate strategic plans for dealing with clients, photographers and publishers. Travelled to major European and Asian markets to meet with clients and conduct internal training. Instituted and maintained licensing guidelines for the international market and dealt with all international infringements. Organized a summit for the worldwide Corbis Outline team. President’s Club Award 2003 and Grand Prize President’s Club 2004.
BEST COLLABORATION: Winner: Good Stuff for the Kopparberg project with Shortlist Media. also Highly Commended for Best Use of Content
Mindshare for the Ford Stylist 24 Hour Issue also Highly Commended for Best Innovation http://www.youtube.com/watch?v=XBCTm5gK0fA&list=UUEBa90TQhrRzRWk0XtjA28g