Highly experienced, strategic, creative leader who consistently delivers multi-platform content and services that enhance business value for media, publishing, start-up brands and major organisations.
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A career spanning publishing, broadcast, brand strategy and digital channels for commercial household name brands. Deep understanding of creating content for promotional and marketing campaigns gained from over a decade of leading teams for both agencies and contracting across all platforms.
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Currently leading a multi-disciplinary, multi-location, team working across a range of print, digital and campaign products for various clients.
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Confident in presentation and pitch environments and thrive on selling ideas where I can openly talk through ideation, development, application, process and rationale.
Projects
- Ordinary Objects, Extraordinary JourneysPart exhibition, part educational tool, this landmark project uses interactive features to bring powerful stories to life. Rhapsody recently worked with the Holocaust Memorial Day Trust (HMDT), National Holocaust Centre and Museum (NHCM) and the Jewish Museum (Greece) to develop and create a website that uses an interactive content format, accessibility, and clever digital features to inspire and educate a wide range of audiences about the Holocaust.
- Amazon OperationsDevising back-to-back campaigns to attract new talent to its Operations teams across several markets. Since 2021, Rhapsody has been working with Amazon on campaigns for the multinational tech company’s Operations division. We have been tasked with creating communication and marketing assets designed to recruit talent.
- Semrush – Shape Your StoryA global 360° campaign including video, photography, gaming and interactive experiences. Rhapsody worked on #ShapeYourStory, a multi-layered global marketing campaign for SaaS platform Semrush. We were responsible for the strategy, the creative ideation and production of all the campaign assets.
- Weighty DecisionsA small, self-initiated copywriting promo project with supporting creative acting as a call to arms and conversation starter to engage with our contacts, clients and fellow creatives. During this difficult time we want to give people a guiding light whilst also keeping doors open of potential opportunities to everyone. The word play is something people in the industry will relate to and it will hopefully resonate during the pandemic.
- Coke x Adobe x YouA conceptual response to a discovery brief set by Coca-Cola & Adobe, two brand giants coming together for this years Olympics (now postponed until 2021). We had to work within the confines of the brief so only using the assets and colour ways provided to come up with visual executions and lock-ups to celebrate Tokyo 2020. We explored the letterforms, icons, flag, maps, brand graphics and limited palette to work on recognisable concepts. Despite the variety and diversity of each execution they al
- Little White Lies: You Were Never Really Here - Cover IllustrationThis was a submission for a 'Little White Lies' Magazine competition to create artwork for the film 'Your Were Never Really Here' by Lynne Ramsay and starring the intense Joaquin Phoenix. A story of corruption, sex trafficking and violence inspired the concept using raw material and fragmented glass to depict our broken hero and the society he is fighting against.
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Projects credited in
- One week until Creative Opportunities UnlockedRegister now for Creative Opportunities Unlocked, a free online careers event for UAL students and graduates. Get career insights from industry experts, improve your employability skills, and uncover work opportunities. Hosted by UAL Careers and Employability, the 3-day programme will enable you to get advice directly from industry and careers experts. This is your chance to network with companies including adidas, Giorgio Armani, Kurt Geiger, Scribbler, Creative Access and many more! What’s4
- Burger King - For GoodFollowing its slick rebrand, Rhapsody collaborated with our digital experience partner Ceros to create the corporate social responsibility page on Burger King’s website. Our talented designers used bold typography to create clear messaging, produced inventive user interactions and took inspiration from Burger King’s playful new branding to inform the user experience, proving once more that Rhapsody produces exceptional work fit for fast food royalty. https://www.burgerking.co.uk/responsiblebusi1
- The Changing RoomWhile it was a slightly unconventional start, that inimitable pre-season buzz we know and love abounds regardless, and the start of the season simply couldn't came soon enough. To make sure every football fan was clued-up well ahead of kick-off - and to fully prepare for all the action, anticipation and (we hate to say it) inevitable agony ahead - we've put everything they need to know about the season in one handy, interactive place so fans can access each team's stats and styles with minimum
- Brewin Dolphin - Awards PostersRhapsody were asked to provide creative input on the company's annual awards. The Brewin Dolphin Awards celebrate the talents of its workforce and the company asked Rhapsody to produce inspirational posters of the winning staff to highlight their skills and reward them for their hard work. Rhapsody did a photoshoot with the relevant staff members and produced more than 12 dynamic typographical posters to help champion the qualities of Brewin Dolphin’s most hardworking employees. By helping Brewi
- LeMans70.comThis was a unique, reactive and retrospective piece of content born from the uncertainty of this years pandemic. A proactive collaboration between creatives, journalists, editors and the event industry representatives to help to fill the void of this years 24 hr Le Mans which was ultimately cancelled. Due to start on the same date, day and time, it was to mark 50 years since Hans Herrmann & Richard Attwood got under starters order, and ultimately won Porsches first ever title in this race.
- Electrifying.comElectric Vehicle start-up Electrifying.com approached Rhapsody to carry out it’s full branding, website design and development. Founded by a panel of EV experts, Electrifying provides an end-to-end service for EV buyers to get advice on and choose vehicles to buy via a third party. Rhapsody held a series of workshops with Electrifying, who discussed what they wanted the brand to do and how they wanted it to look.
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Work history
Group Creative DirectorRhapsody Media
London, United KingdomFull Time
Creativity starts with a conversation and everyone's voice has value
Creative DirectorRhapsody Media
109 Clifton St, Shoreditch, London EC2A 4LD, UKFull Time
Rhapsody is the engine room for powerful solutions and results. We bring together the best creative minds, production expertise and technical prowess to help our clients deliver their ideas.
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Skills
- 360 Campaigns
- 360 Branding
- 2D Visualisation
- 2D Artist
- 2D Motion
- Brand Campaigns
- Typography Design
- Brand Creative Strategy
- Social Advertising
Education
Awards
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Junior Designer of the YearPPA Awards
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The Drum Recommends Award - Creativity & Innovation (100+ category)The Drum Awards
We were awarded The Drum Recommends Award for Creativity & Innovation for the 100+ staff category, which really confirmed our status and evolution as an agency. What made us prouder was that it was voted for by our clients.+ Show more