Projects
- HaysomsAn international e-commerce store selling products for around the home. Haysoms required an extensive brand overhaul with the verve and versatility to accommodate their rapid growth and expansion. To begin, we addressed the brand architecture, consolidating several in-use brand names to ensure all aspects of the business would now fall under the one brand name. We then completely overhauled the existing identity, creating a contemporary and dynamic visual language encompassing logo with custom
- Third Eye StudioA highly regarded retouching studio working with major international ad agencies and brands. Due to a legal conflict with their previous name (Tank), we were called in to help take advantage of this hiccup — rename the company and create a completely new brand identity to express it. We wanted to know more than just a list of services on offer, we wanted to know about our client’s drive, motivations, and the more abstract nature of their business and craft (CGI, retouching, animation). Realisi
- SkysalesSkysales is an airport and onboard retail offer which Saudia Airlines has been offering for 30 years. This needed to raise it’s game from cheap airport kiosks to offering an exclusive shopping experience to their customers, whilst attracting premium luxury brands. A more curated approach was taken, selecting the finest products from around the world to create a 'Luxury Lifestyle'. Turning the catalogue into a digital magazine, creating special areas for hero products and exclusivity, including
- Wellcome LoungeA debut airport lounge concept at Riyadh International Airport, rolling out across the Middle East. Developed in partnership with architectural and interior designers, this ‘wellness’ lounge has been created to reduce the stresses of travel on passengers, keeping them feeling great during their journeys. It does so with five distinct areas, each dedicated to fulfilling one of our essential wellbeing needs during journeys. This concept set the tone and informed the naming of the space. We also
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Work history
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Creative DirectorStudio Solv
London, United KingdomFull Time
• Handling my own client roster, managing projects, suppliers and expectations
• Developing new business, building agency brand and profile
• Recent work includes:
– Helping IHG launch their new upscale hotel brand, voco
– Creating new visual identities for two fintech start-ups
– Re-positioning and visual identity for an international online retailer
– Branding a successful post-production and CGI studio in London
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Design DirectorHonour Branding
- London, United KingdomFreelance
• Driving the creative output and direction, whilst raising the profile of the agency
• Helping to define strategy, brand experience and naming
• Storyboarding and writing briefs for film and animation, including art direction
• Directing other graphic designers, interior designers, commissioning and briefing typographers and copywriters
• Client facing, working directly with clients including meeting and presentations in the middle east
• Projects included:
– An airport luxury retail offer for Skysales
– Wellcome Lounge, a new approach to airport lounges
– Re-branding aviation logistics companies for Saudia Airlines
– Pitching with Zaha Hadid to design the new Jeddah transport system
– Art directing a film for a new Regus office space at Gatwick airport
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Skills
- Packaging
- Branding
- Environmental Design
- Corporate Identity
- Print Design
- Websites
- Typography
- Wayfinding Design
- Advertising Design
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
- Photoshop