Projects credited in
- Besmoke - shifting from scientists to flavour innovatorsBesmoke, the revolutionary ingredients business led by the enigmatic Huw Griffiths, asked us to help them move away from a science and process focussed brand to a flavour innovator and shift their narrative from what they do to why they do it - to help chefs around the globe make brilliant culinary concoctions. Here's a snapshot of their new positioning and visual identity.