As an inquisitive creative my huge interest lies in producing ideas that communicate to the target audience. Through research and analyzing the core issues further believe in using creativity to evolve the process is truly giving myself an informed slant to address the design challenges effectively. My approach to the design projects is minimalist and contextual that starts with the historic graphic design principles and drawing techniques to kick start the initial draft. Being a visual pragmatist, my creative mindset is distinct and functional which always persuade me to take criticism as a part of the creative process to reach the final solution. I am much obliged, my natural pragmatist approach keeping me aware of to put my personal critical stance in the design business what I am doing...? and why I am doing…? Through research and experimentation through the creative processes, I have learned as a communication designer my personal area of interest is in branding, technology, typography and identity design. I relish in creating a relationship between form and content through type settings, layout and application of grid system. My goal as a communication designer is to be experimental within the strict client briefs to produce consumer-oriented solutions that as well value, environmental, cultural, social and economic responsibilities. Further keen to understand how product solutions and creativity produce an outcome that explores the secret ingredient to the innovative design which is more relevant to sustainability and people.Locked Pro Plan feature
Working as a freelance graphic designer for SMEs providing identity design and web-based solutions. I have successfully achieved the client's sales targets within the planned timeline and budgets.