Jana Hlavova

Digital Marketing

  • LocationLondon, United Kingdom

About me


I am an MA Cultural Policy, Relations and Diplomacy graduate with a minor in Social Media Campaigning. I have extended work experience in administration and marketing communication within culture and business sector, including recent position as a Digital Placement in LIFT (London International Festival Theatre), as a Marketing and Events Intern promoting Czech culture at the Czech Centre in London and as a Project Assistant at ArtsAdmin. I am especially interested in arts administration and creative projects organisation that can build, inspire and impact diverse communities. I am keen to gain further experience and develop my skills in this area and so I would find the possibility of working in Digital Marketing, Communication and Administration sector invaluable.



  • Marketing PR
  • Theatre
  • Creative Event
  • Administration
  • Event Planner
  • Office Management
  • PA
  • Problem Solving
  • Project Management
  • Wordpress
  • Web Content
  • Coordination
  • Relationship Management
  • Office
  • Photoshop

Work history


Co-founder & Marketing Director

Velvet 4 Film

Aug 2015
  • • Responsible for organisation, acquisition and promotion of screenings exploring European cinema • Engaging with London based communities via social media, in a one on one setting, communicating with larger groups • Building partnerships with galleries and film festivals such as Calvert 22, East End Film Festival • Held several sold-out events in diverse venues for over 60 people


Business Assistant

Trade Concept, Prague

Jan 2013 - Jul 2016
  • • Searching for new producers on Asian market, creating business offers, arranging transport of goods • Created partnerships with new customers and producers, the overall profit raised by 7.5% compared to last year’s numbers • E-shop CMS, restructuring, creating digital content, photo editing, liaison with accounting system • Accounting management for the e-shop in ‘Pohoda’ accounting software


Marketing Assistant

Papercut Theatre

Mar 2016 - May 2016
  • • Promoting Papercut Theatre, its activities and performances to external audiences, stakeholders and the wider public • Supporting marketing and sales activities to ensure audience targets and income are achieved, including copywriting and social media management • Creating robust marketing campaigns and drafting PR materials • Produced visual identity for the show - I'm not Jesus Christ


Digital Placement


Aug 2015 - Dec 2015
  • • Developing and delivering digital strategy for LIFT and its artistic programme in cooperation with its partner organisations such as Barbican, Royal Court, Sadler’s Wells • Sole responsibility of development and daily execution of social media strategy (raised number of followers on Instagram by 100%) • Participation on a LIFT’s new website building, digital content creation, web publishing, copywriting and proofreading • Audience evaluation (using Hootsuite, Google Analytics, Facebook, Dotmailer) • Coordination of LIFT @ Google Cultural Institute: maintaining LIFT profile and curating online exhibitions; Driving development of LIFT mobile app with GCI • Organisation of Digital Board meetings: preparing agenda, minute taking, catering


Project Assistant

Artsadmin, London

May 2015 - Jun 2015
  • • Assisted with daily installation of Steve Lambert's outdoor sculpture which was part of Two Degrees Festival programme • Member of the Street Team, communicating the installation message to diverse audience, urging audience to act now to build a more positive future; Daily reached over 500 people


Marketing & Events Intern

Czech Centre London

Mar 2014 - Aug 2014
  • • Planning and production of cultural events: Produced a science themed event for 100 people with screening, guest speech and Q&A - 9.8/10 satisfaction rate • Onsite coordination of events (at venues like The British Library, high profile galleries, embassies), • Coordinated and updated database of contacts in the members' network • Drafted and oversaw delivery of official letters, including RSVPs, welcome and rejection letters • Production of digital content and print materials, photo editing, creating newsletters (MailChimp) • Creating presentations for fundraising purposes and annual activity reports • Social media management: daily updates, engaging with online audience, organising competitions


PA & Legal Department Assistant

AVG Technologies, Prague

Sep 2013 - Mar 2014
  • • Administrative support of the international team and Executive Director • Invoice management: invoice processing, expenses reporting, daily communication with the accounting department and close liaison with other departments • Helped to launch a new invoice software Serengeti that cut invoice processing time to half and reduced errors • Diary management, travel and hotel arrangements • Arranging all office logistics (couriers, office supplies, catering etc.); ad hoc administrative support


Front of House Coordinator

Czech Olympic Committee

Jun 2012 - Aug 2012
  • • Providing highest possible standards of customer service, customer care and Czech Olympic Committee presentation; welcoming politicians, diplomats, athletes and members of public; registering passes • Delivering an efficient, friendly and helpful reception and information service • Responding to enquiries on the phone: dealing with difficult situations such as complaints and unpaid registrations


Project Assistant


Jan 2011 - Nov 2011
  • • Providing consultations and support for suppliers in English and French • Leading communication between accounting department and suppliers • Management and research in SAP and WQM-REMEDY system



Bilingual (czech French) Programme

Matyas Lerch French High School, BRNO

May 2016 - May 2016
  • French High School finished by Czech + French A-level


Cultural Policy, Relations and Diplomacy

Goldsmiths, University of London

Aug 2014 - Aug 2015
  • A trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy. Dissertation: Exploring what benefits Google Cultural Institute brings for the partnered cultural organizations from international engagement perspective


International Relations Diplomacy

University of Economics, Prague

Aug 2010 - May 2014


    International Youth Leader Education

    Gymnastikhøjskolen I Ollerup, Denmark

    Jul 2012 - Dec 2012