Projects
- Own Your Style - Zalora X Desigual branded content campaign in collaboration with CLEO Magazine, Her World and FEMALEFor this project I conceptualized and executed the ‘Own Your Style’ campaign for Zalora’s launch of Desigual on their e-commerce platform. This involved talent scouting, casting, and overseeing production, including assembling a team of professionals such as videographer, stylist, hairstylist and makeup artist. As part of a brand refresh for Desigual who wanted to target a more youthful fashion conscious TA, the campaign featured Singaporean influencer Keyana K, a model-dancer of African and C
- Urban Elegance – Fashion Editorial for Her World MagazineThis editorial, created for Her World Magazine, embodies modern sophistication with a bold, urban edge. I conceptualized the shoot, managed model casting, scouted locations, and provided comprehensive fashion direction. I also pulled together a talented team—including a photographer, hair and makeup artist, and stylist—to deliver a series of captivating images that seamlessly blend luxury and street style.
Work history
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Fashion DirectorSPH Magazines
South East AsiaFull Time
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Fashion Editor/Fashion DirectorACP Magazines
- South East AsiaFull Time
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