About me
• Honours in Health Sciences, BSc Distinction in Biochemistry, post-grad diploma in Bioinformatics
• 15+ years in biotechnology, medical science and research administration roles
• 10+ years in senior digital marketing, content, communication and branding roles
• Multi-lingual, with significant global experience including EMEA and emerging markets
• Known for leading by example, with exceptional stakeholder management and team building skills
• Results-focused and commercially astute, combined with outstanding creative and editorial skills
• Agile trained, with experience as Head of Product and Product Marketing for analytics software
• Google Specialist, with expertise in SEO, targeting, digital advertising and customer acquisition
I love a challenge and I work hard to reach my goals. Among my proudest achievements are having established an award-nominated website from my spare room, having out-sold Jamie Oliver in the run up to Christmas, and having held my own in a boxing ring in front of 400 paying spectators.
In my spare time, I can usually be found boxing, dancing, drawing supervillains or playing Stuck in the Mud.
If you need a trusted pair of hands to solve a problem, delve into your data, kick-start a project or inspire your audience, let’s talk.
** I am especially interested in roles offering the flexibility to work remotely 25%-50% of the time **
Work history
Digital Marketing DirectorHarperCollins Publishers
London, United KingdomFull Time
• Pivotal role in 10+ concurrent marketing and brand campaigns per month and driving sales (outstanding ROI and over £6m profit/year) within a complex and heavily regulated market.
• Transformed our approach to marketing and brand awareness by evolving and optimising our CRM and 50+ digital / social media channels, analytics, and through digital innovation.
• Exceptional relationship management, earning the trust of authors, editors and influencers
Day to day role includes web development, editorial , SEO, copywriting, ad copywriting, ad planning, influencer outreach.
Global
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Digital StrategistThinking Social Media
London, United KingdomFreelance
Digital content strategy, creative/editorial content production, ad planning, SEO, web development, web content management, social media management, market research, editorial, UAT, client on-boarding, running digital marketing workshops.
• UAT/beta testing, product management, client on-boarding (Press Association, Listora)
• Web development (Umbria Rock Festival, Fancy That, various small businesses)
• SEO, PPC and Facebook ads (British MotoGP, Umbria Rock Festival)
• Editorial and live blogging (Walt Disney, M&S, Huffington Post, Groupon, Archant, London Baby Magazine, British MotoGP, SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Londonist)
• Trending livestreamed events (Walt Disney, British MotoGP, TUI Travel, ToyTestersTV)
• Social media strategy, community management (The Good Schools Guide, various clients)
• Market research, analytics, insight reports (numerous clients)
• Social media workshops and courses (Cybher conference, BritMums Live, Shalbourne)
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Skills
- Brand Storytelling
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Ad Copywriting
- Copywriting
- SEO
- Customer Acquisition
- Influencer Engagement
- CMS Websites
Education
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NVQ Level 5 in ManagementUniversity College London (UCL)
London, United Kingdom
Accreditation: Chartered Management Institute
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Post-graduate Diploma in BioInformaticsUniversity of British Columbia
- Canada
Bioinformatics, Genomics & Proteomics.
Accreditation: American Medical Association & the Royal College of Physicians & Surgeons
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