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Growth strategy, product and business development for a fledgling robotics company. Particular focus on new product development, go-to-market strategic planning for products across developer, mobility, and consumer markets.
Strategy development for The Times, The Sunday Times and The Sun. Responsible for thought leadership and delivery of ‘future of news’ projects across brand, technology and customer experience to drive ambitious revenue targets.
Headed development of BT Brand’s global innovation programme. One of BT’s five strategic pillars, the programme drives brand, product and sales objectives.
Development and delivery of BT’s brand strategy and marketing activations for the Olympic Games. Led teams of up to 50 to deliver complex cross-business programmes, projects and products. Budget management in excess of £3m.
Management of BT’s sail racing and international sales and marketing programme, headed by Dame Ellen MacArthur. Responsible for coordination of marketing and PR; business development and technical innovation. Built relationships with key customers and developed the world’s first wireless HD turret cameras, now used in the America’s Cup.