Jasmeen Sandher

UX Designer

  • LocationUnited Kingdom



  • Fashion
  • Advertising
  • Marketing PR
  • Design
  • Storyboard
  • Illustrator
  • Indesign
  • Photoshop
  • Wireframing
  • Axure
  • User Journeys
  • Balsamiq Mockups

Work history


UX Consultant

City University London

Nov 2014
  • Responsible for managing usability evaluations, moderating and facilitating user testing on a range of projects with organisations such as the National Crime Agency and NHS England at City University London's Interaction Lab. User testing performed using the software technology Morae. Also responsible for developing reports with user insights, evidence-based recommendations and other findings for clients.


Web Designer

Online Heroes

May 2016 - Aug 2015
  • Bespoke e-commerce service to luxury fashion brands specialising in; internet technology & web design, e-commerce operations, marketing & advertising, digital production & imaging, warehousing and delivering in stock management across Europe. Awarded ‘Starter of the Year 2014’ for the region Antwerp by the Belgium economic-financial magazine ‘Trends’. Web Designer - Production of client focused designs including web pages, campaigns, landing pages and new features; whilst maintaining brand quality, user friendliness and functionality. - Creation of intuitive responsive designs and layouts in line with industry standards. - Designing content for our clientele across all social media channels, Facebook, Twitter, Instagram, Pinterest and YouTube. - Leading a small team to ensure site quality control and maintenance. Focused on arranging A/B tests and assisting with analysing internal conversion data. E-mail marketing developer - Preparing and designing weekly e-mail newsletters for several clientele in line with their marketing communications plan. - Managing effective implementation of designs using Adobe Photoshop, Adobe Dreamweaver and the SmartFocus platform to deliver quality e-mails. - Co-operating with the merchandising team to deliver online content. Specialties: E-commerce, Web Design & Development, Online Marketing and Advertising, Internet Technology, Social Media.


E-learning Developer


Jun 2011 - Jul 2012
  • At the Institute of Air Navigation Services (IANS), Eurocontrol, I was a member of the training development and harmonisation team. I took part in the development of quality training in the form of e-learning content. Main areas included: - Developing and uploading e-learning content to a Learning Content Management System (LCMS). - Participating in the development of short videos, audio recordings, and taking photographs to be integrated into the learning products. - Participation in a classroom lesson techniques course which taught me valuable skills for designing and delivering presentations and group training sessions effectively. Furthermore, I attended the “Future, Innovation, Technology, Creativity (FITC)” event held in Amsterdam and attended Microsoft Web Camps, Brussels, to enhance our knowledge of new technological tools and to broaden our network.



Human Computer Interaction

City University London

Jun 2016 - Jun 2016
  • Specialising in Human-Computer Interaction (HCI), User Experience (UX), usability & interaction design. Modules covered: Information Architecture, Interaction Design, Requirements Engineering, Inclusive Design, Cognition and Technologies, Evaluating Interactive Systems and Data Visualization.


Multimedia Technology and Design

University of Kent

Jun 2016 - Jun 2016
  • Developing in-depth knowledge in areas web development and design of interactive applications, as well as a broad grounding in digital photography, digital film-making, 3D modelling and special effects. Within my Year in Industry I secured an internship at Eurocontrol, in Luxembourg. Working in a commercial setting enabled me to enhance the skills I had learnt in my first two years of my degree and acquire new working skills. Final year dissertation - Evaluating the use of social networking sites at the University of Kent. This study evaluated the current use of the social networking sites, Facebook and Twitter at the University of Kent. It aimed to find how social media techniques can be best utilised to engage with students. Methods involved distributing questionnaires to undergraduate and prospective students. Interviews were conducted with marketing and communications staff at the University of Kent, Imperial College London and at Property Week Magazine.