www.jasminheiderich.com uk.linkedin.com/in/jasminheiderich I am a currently London based German-Canadian fashion designer and entrepreneur turned BA International Business (Branding and Strategy) and MA Cultural and Creative Industries (Visual Culture, Identity and Digital Media) graduate looking for opportunities.
Assisting the Head of Womenswear and Mary Katrantzou; my task fields included research, design and product development for the show collection and the commercial collection, as well as international collaboration projects and overall studio administration. I gained insights into all creative and commercial processes as well as the managerial aspects unique to creative businesses.
I co-founded this event company, producing runway shows for Berlin Fashion Week. We created two successful events, ‘Show1811’ (January 2011) and ‘Show0711’ (July 2011) presenting more than 30 international young designers attracting national and international press, media cover- age and visitors. The second event included a four-day music festival with 10 artists featuring ‘Brandt Brauer Frick’ as well as a collaboration with ‘Edged Selected’ showroom. I was responsible for financial planning and accounting, sponsorships and collaborations, brand management, event management and coordination, as well as model and artist bookings. Visitors and press were generated through an integrated marketing strategy of social media campaigns supported by media collaborations with bloggers and regional TV channels and newspapers.
I provided the award-winning online fashion start-up with advice on fashion production processes and financing options and brand strategic creative decisions.
Cultural & Creative Industries
BA of Arts & Honours International Business
Diploma in Fashion Design and Creative Pattern Cutting
Business idea competition at Anglia Ruskin University, Cambridge, UK
Renowned international fashion design competition for young talents, Gorizia, Italy
Renowned international fashion design competition for young talents, Beijing, China