Jasmine Latka
Available

Jasmine Latka

Designer & StrategistUnited Kingdom
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Jasmine Latka
Available

Jasmine Latka

Designer & StrategistUnited Kingdom
About me
A UK-based Creative, with top industry experience as a Designer and Digital Strategist. Fuelled by my intrigue in behavioural psychology, I successfully apply my technical research to design projects enabling me to create insightful & engaging content. Passionate about the synergy of data and design, I bring an innovative perspective to business conversations. I believe that with a resonance of understanding the target demographic and business intentions, closing the gap between problems and solutions is much simpler.
Projects
  • Brand Proposal Pitch Deck
    Brand Proposal Pitch DeckDesigned in PowerPoint, this brand proposal deck showcases the very best of a minimalist and timeless design approach. As a PowerPoint design specialist, designs that enhance visual communication and storytelling are what I do best. I have a less is more approach, keeping designs simple but significant.
  • Logofolio
    LogofolioWith a strong focus on form, I specialise in bold, graphic mark design that successfully inspires and engages brands with their audience.
  • Galeria - Mobile App
    Galeria - Mobile AppGaleria is a concept mobile app, that helps you discover and locate exceptional exhibitions and museums, all from the comfort of your phone.
  • Rewild Press Kit
    Rewild Press KitCalm and classic slide deck. Highlights brand initiatives, generating interest and sparking conversation for brand exposure. Below, showcases this press kit for, Rewild, a socially conscious lifestyle brand.
  • Photography Portfolio Book
    Photography Portfolio BookTo accompany her solo exhibition, Italian Photographer Cecilia Morani, commissioned me to design a clean and contemporary portfolio book to showcase her work.
  • Break Away  Album Art
    Break Away Album ArtMusic & wellbeing company: The Sound Reserve, commissioned me to design the album art for their debut release, 'Break Away'. Taking inspiration from the album concept, I curated a premium cover that is effective for both digital and print.
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Work history
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    Graphic Designer & Design ConsultantFreelance
    United KingdomFreelance
    Offer professional services as a Design Specialist, maintaining 100% client satisfaction. Worked on over 50 client briefs in the last 6 months, aligning with their brand guidelines to produce high-impact designs, and brand guidance. Provide UI/UX feedback on projects in development, supporting industry-leading brands like the BBC, Microsoft, and ASOS, cultivating high-converting design with a customer focus.
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    Lead Designer & Digital StrategistOld Rope Records
     - Oxford, United KingdomFull Time
    Hired talent, trained, and managed a multi-disciplinary agile team of 8. Facilitated strong collaboration and communication, in both remote and office-based team dynamics. Integrated a flexible approach to every project, managing the expectations of key stakeholders to prioritise tasks and deliver under pressure. Developed strong client relationships, identifying and pitching business opportunities, which successfully generated $1.5 million in revenue. Led the design of artwork and directed efficient distribution of over 5,000 albums each month to global music streaming services. Directed photography and content creation for artists' promotional and creative content, across both print and digital mediums. Analysed data from an Artist roster of over 3,000, and communicated outputs into actionable tests increasing audience engagement by 25%. Conducted workload assessments and innovated new operational processes and templates, which doubled the rate of productivity. Optimisation improved the team’s ability to work quickly and accurately, in addition, this resulted in a 42% increase in job satisfaction.
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Skills
  • Project Management
  • Graphic Design
  • Videography
  • Social Media Marketing
  • Digital Strategy
  • Data Analysis
  • Creative Direction
Education
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    S
    SAFe Scrum MasterScaled Agile
     - United Kingdom
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    Graphic DesignLindsay Marsh
     - United Kingdom
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Awards
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    College of West Anglia Fashion ChallengeThe College of West Anglia
    Winner of the College of West Anglia fashion challenge 2013. I excelled the brief of designing a stylish yet practical women's coat with my aptly named 'Ascot Mac': a sophisticated and understated floral appliquéd overcoat, perfect for a day at the races.