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Jasmine Roberts

Strategic Ad Insight Executive

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About me

Enthusiastic communicator strategically doing the data dance and ever so curious.


  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Art Direction
  • Events PR
  • Marketing Strategy
  • Communications
  • Indesign
  • Office
  • Powerpoint

Work history


Strategic Ad Insight Exc

Time Inc UK

May 2016
  • London, United Kingdom
  • Full Time
  • Key Responsibilities Strategic Responsibilities : • Ensure you are aware and understand the overall insight strategy and how this fits with the overall advertising business objectives • Required to analyse and produce strategic/forecast/trend/market intelligence reports • Utilise all insight methodologies and techniques – incl. our online research community ‘The Origin Lounge’ and Campaign Effect products – in the delivery of effective and commercially actionable insight • Work with wider Customer Strategy team, both in India and UK to identify & exploit insight from our customer data and drive opportunities with clients, via sales teams • Assist/support Head of Ad Insight and other team colleagues on strategic projects Research Responsibilities : • When required, support the wider team in implementation and development of new insight projects • Promote internally media industry research and news across the business to ensure it is fully utilised by the sales teams • Joint responsibility with team for driving usage of Time Inc.’s panels and forums, including polls and discussion corners. • Stay up to date on best practice and usage of all key insight systems, tools, and subscriptions. Identify and communicate training needs as appropriate • Build a knowledge of research techniques and how this can be implemented into a commercial research environment • Contribute to the running and implementation of Time Inc. Insight projects - both quantitative and qualitative – taking responsibility for delivery of certain elements within projects as required Sales and Client Responsibilities : • Work with and respond to the needs of the sales teams – on a day to day basis and provide regular insights for brainstorms, pitches or any other client/agency requests • Analyse research data (internal & external) to feed into sales presentations and pitches • Oversee & manage the production & analysis of industry data to inform the business– including (but not limited to) NRS/NRS PADD, ABC, AdDynamix. Assist sales teams when required. • Where insight content is required, assist in the production of sales facing presentations to help promote Time Inc. to the market • Attend sales meetings to understand current business needs and see where Insight can be involved • Educate sales teams in using and encourage use of insight tools such as TGI and Insight Hub, so they have the knowledge and can be self-sufficient for basic insight needs Communication Responsibilities : • Be visible and approachable to sales teams and build relationships with them to encourage regular insight contact • When required, assist in presenting research findings internally to the relevant sales teams/departments • Be responsible for ensuring sales teams are kept up to speed on industry developments and new industry research (press and digital) • Build a two-way relationship with fellow Customer Strategy team mates, and by extension with sales teams where possible • Responsible for sharing and ensuring that the sales teams are fully informed of key social, media and market trends to increase their knowledge and sales expertise • Ensure all members of Insight (and Sales teams where appropriate) are kept up to date with new techniques and where required suggest further training/meetings with suppliers to improve knowledge across the department • Attend sales hub meetings as required in order to keep sales teams up to date with Insight developments, maintain a profile, and generate insight requests Marketing Responsibilities: • To assist in the promotion of Time Inc. advertising and our Insight projects through marketing initiatives, including website and intranet • Ensure that all free to market sales/marketing materials are kept up to date and are in line with the Time Inc. strategy • To keep Time Inc. Corporate Comms in the loop with any relevant insight projects to maximise coverage and PR-ability, via UK insight team


Advertising Assistant

Port Publishing

Feb 2016 - Apr 2016
  • Full Time
  • Currently, working within the advertising department for Port publishing to assist the team with the following tasks: Daily tasks include: -Compiling and managing competitor analysis reports -Providing admin support to advertising team such as raising and managing IOs -Helping with proposals -Updating advertising client database and mailing list -Sourcing advertising leads -Occasionally assisting the team with errands


Creative Project Coordinator

Dazed Media

Aug 2015 - Jan 2016
  • Freelance
  • Originally started off as the studio intern but now working as a freelance project coordinator. Coordinating creative projects for premium fashion and lifestyle communications. Through intensive research and assisting various inhouse services; strategy, creative direction, editorial, marketing and events, production, insight and distribution. Partnering with ambitious brands and agencies to build inspiring content and brand voices to reach an influential audiences. Besides managing projects; I have been running errands, writing weekly innovation and trend reports, as well as drafting media decks, collating social media statistics, board and showroom prep, providing key notes for briefs and talent profiles, regularly updating team project reports, recording team meetings, working weekly on google analytics and crowdbooster to monitor digital ads and social activity in general, documenting and managing data of key Instagram accounts for dazed 100, frequently worked production assistant which involved merchandising and retouching of visuals for the liberty, sourced and managed regularly venue searches, hotel and courier bookings, whilst handling reception/PA duties plus more.


Marketing Intern


Jun 2014 - Aug 2015
  • Internship
  • Dabbled in various marketing and communication elements but mainly supported campaign management, events organisation and optimisation across multiple channels. Through daily reporting and analysis of campaigns, whilst conducting creative research and briefings. Plus working on email and social media management, whilst exploring other fields such as artist management and more. Thus evolving my passion for partnerships and events, together with gaining a deeper understanding about the art of promotion and communication in the industry, along with nourishing my knowledge of international markets. In addition, I learnt how to cross manage myself in unpredictable situations which helped in building and maintaining strong networks within and outside the working environment


HR Intern


May 2013 - Oct 2013
  • Internship
  • This is where my professionalism was tested and put into action, as I had to work proactively day to day with other team members. Whilst prioritizing activities for the best interest of the team when working on joint projects. Dealing with managerial requests and openly sharing new ideas with other team members. Most importantly, constant communication was needed to ensure and keep everyone apprised to avoid unwanted surprises. Also manage and accurately report time and expenses for senior members and directors whilst managing complex and constantly changing diaries. Amongst learning and developing the fundamental HR skills and attending frequent conferences.


Sales Assistant at Nike Town London


Jun 2012 - Jan 2016
  • Full Time
  • For 3 years I have been delivering premium customer services in a fast pace working environment. Whilst being adaptable when dealing with unpredictable customers and situations with patience, professionalism and positivity. Additionally, taking part in seasonal campaign launches, display changeover, merchandising and more. During this experience, my interpersonal skills flourished and my strong commercial acumen gained.


Senior Sales Assistant

Urban Outfitters Oxford Street

Apr 2011 - May 2014
  • Full Time
  • My first retail experience. I began as a shoes and accessories sales assistant, however in less than a year I got promoted. Despite that, retail is stressful and this is where I learnt the art of being patient, precise and realized the importance of detail. As I dealt with the strains of customers, returns and stock management. Subsequently progressing to the designer department as senior sales assistant, this improved my people skills further, by engaging in 1;1 premium service and really developing my commercial and brand awareness. Finally, I moved onto admin for self-development purposes and gained my first internship as a HR intern at their Head offices.



Crow TV Post Production House

Jul 2010 - Sep 2010
  • Internship
  • Work Experience


Weekend Receptionist & Events Planner

Spring Grove Residential Home

Nov 2009 - Nov 2012
  • Full Time
  • Provided and built my organizational skills with care and refined my attention to detail and accuracy, by making sure I was always vigilant and acted as a sponge. Through constantly making to do list, used my initiative to plan and prioritize workload. Whilst responding flexibly to rapidly changing and conflicting priorities as the carer’s shifts were constantly changing to their various needs and the residents. Plus, handling clients documents such confidential information with tact and sensitivity.



Brand Identity

Central Saint Martins

Jan 2015 - Mar 2015



New York University

Jan 2014 - Jan 2014
  • Arthur L. Carter Institute, Broadcasting and Music Journalism


Business Administration Marketing

University of Hertfordshire

Oct 2011 - Jun 2015