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I like thinking and I like telling stories which is why I consider myself creative as well as a strategic thinker. I am fascinated by brands and how they shape people’s lives, constantly questioning why and always keen to learn.
Developed telephone communication skills and B2C client services by contacting focus groups. Extensively researched range of quantative and qualitative data, undertaking competitor analysis, and interpreting key market insights by seeking new business opportunities. Translated transcripts and experienced B2B ‘Brand Discovery’ model application of business planning and consulting, through the approach of optimising business equity.
Explored strategic thinking behind brand and communication strategy for Transport for London’s '14 ‘THINK!’ campaign, whilst working alongside a brand mentor. Improved interpersonal skills by working as part of Account Planning team: analysing market research, conducting quantative research, extracting key insights & trends, forming strategy and creative execution for the Department of Health brief.
Worked within a creative team in collaboration with an Art Director (competition-won placement). Experienced developing concepts and writing copy, as part of the development of creative briefs for brands such as Coral and Greggs.
Throughout my degree I have practised the whole advertising process, ranging from research and insight to design and production.The course provided me with the opportunities to work with many agencies and having also had the opportunity to work collectively on briefs with students from FIT, New York and photographers. As well as this, I have also participated in prestigious student briefs such as D&AD and AdVenture, with work displayed in Leeds Student Medical Centre and work showcased in this year's D&AD New Blood Exhibition. Having attained a high 1st in my dissertation on strategy and brand identity, my last year consisted of specifically focusing on planning and its significance within advertising.
Challenge: Develop and design an effective poster campaign to raise awareness of the harmful effects of excessive alcohol consumption in young people.