Jason Andrews

Executive Creative Director

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  • LocationUnited Kingdom

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About me

 

I've been a creative leader in the UK, Australia, advertising, digital, America, direct, design and a lot of places in between. I've founded agencies, built tech start-ups and won lots of awards. I believe in the power of new technologies to transform the relationships between people and brands; to create more involving stories; to fuel more meaningful conversations and to shift inertia-strapped behaviour. It’s no longer about advertising. Or branded propositions. Or selling stuff. It’s about people. Brands must become a natural contributor to culture, not an interruption to it. Be where people are. Do what people do. Talk like people talk. Ideas are still as fundamental as ever. But creativity that invites people in and enriches their lives is the key to the future. Specialties: Integrated ideas.My D&AD, MAA, Social Buzz and Creative Circle Awards jostle for shelf space with John Caples, DMA and Campaign Direct, Press and Poster accolades - amongst others. And I've judged them all too.

Skills

 

  • Advertising
  • Digital Media
  • Art Direction
  • Copywriting
  • Digital
  • Typography
  • Marketing
  • Creative Direction
  • Outdoor Campaigns
  • Concept Development
  • Brand Development
  • Digital Strategy
  • Strategy
  • Interactive Advertising
  • Integrated Marketing
  • Relationship Marketing

Work history

Currently

Executive Creative Director

RAPP London

Aug 2012

2012

Creative Director

Geronimo

May 2010 - Aug 2012

2010

Chief Creative Officer

Emortal

Apr 2008 - May 2010

2008

Creative Partner

Personal

Jan 2004 - Jan 2008

2003

Deputy Creative Director

FCB Sydney

Jan 2000 - Jan 2003

2000

Integrated Creative Director

Banks Hoggins O’shea

Jan 1998 - Jan 2000

1998

Creative Group Head

Proximity

Jan 1994 - Jan 1998

1994

Head OF Copy

Basten Greenhill Andrews

Jan 1990 - Jan 1994

Education

1988

MA(hons) , Natural Sciences

Oxford University

Aug 1985 - May 1988