For the past 20 years I have brought some of the worlds biggest brands to life in unique and creative ways. I have helped build, grow and scale brands, products and ideas, challenging the status quo along the way.
With extensive experience leading cross functional teams that all have different objectives and priorities, I have found ways to unlock teams potential to bring big ideas to reality.
My passion is to help brands, leaders and founders to authentically connect ideas and stories with the communities they are looking to inspire and engage. Today, if brands don't stand for something, they risk being irrelevant.
Work history
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Chief Marketing OfficerVita Motus Design Studio
- Los Angeles, United StatesFull Time
Guided a visionary team in developing groundbreaking concepts, cutting-edge productions, and inspirational experiences for influential artists, brands, and festivals at Vita Motus, a multidisciplinary concept design studio at the intersection of artistry and audience.
Oversaw the creative strategy and ensured flawless execution of each project, igniting imagination and achieving impactful results for the studio's bottom line. Conducted extensive research, testing, and integration of emerging technologies such as AR, VR, XR, and AI advancements to enhance the studio's offerings.
Spearheaded the go-to-market strategy for original IP projects and innovative business concepts, delivering exceptional results and driving revenue growth. Successfully identified and engaged strategic business partners and private investors to secure capital, ranging from $5-$10 million per IP, with potential gross revenue of $150m in the first 3 years of operations.
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Director of Creative StrategyCorso Marketing Group
- Portland, United StatesFull Time
Spearheaded the creative direction of client projects in the role of Director of Creative Strategy for Corso Marketing Group.
Developed and executed the creative vision for a leading marketing agency, renowned for delivering powerful and impactful experiences for high-profile brands such as Heineken, Land Rover, Red Bull, and adidas.
Ensured seamless alignment of each initiative with unique client objectives, resulting in exceptional outcomes and increased brand loyalty.
Cultivated a collaborative environment that fostered creativity and encouraged innovative thinking among a team of highly skilled professionals.
Crafted customized strategies that leveraged an in-depth understanding of market trends, consumer behavior, and industry insights, resulting in a strong competitive advantage for our clients.
Achieved impressive results by captivating audiences and driving tangible outcomes through the effective implementation of strategies.
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Skills
- Marketing Strategy
- Creative Briefing
- Creative Concepting
- Creative Direction
- Campaign Execution
- Business Innovation
- Creative Leadership
- Thought Leadership
- Cross-disciplinary Collaboration
- Brand Marketing
Education
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BachelorUniversity of New Hampshire
- Durham, NH 03824, USA