Currently formulating grand oddities and whimsical wonder in the BBDO xLab (experience lab) in New York City, for brands like M&M's, Starbucks, AT&T, Lowe's, GE, Campbell's, J&J, Band-Aid, Guinness, Footlocker, Bacardi, Bombay Sapphire, FedEx ...
I’m a Creative Technologist / Art Director hybrid that is equally comfortable leaning on either of the disciplines, and am apparently what is often referred to these days as a Unicorn...(though I feel more Tardigrade on the inside). I really like to focus on experiential but I'm fluent in all things digital and a few other fields as well. I can make things move, squeak, shine, buzz, dance, shimmer and generally line up all fancy like on paper and a screen. Occasionally I win shiny paper weights for doing so.
I've been doing this all for a very very long time, and I couldn't imagine doing much else. except eating great food. I like that too. That's all I need... and this paddle ball game... and maybe this lamp.
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... with a focus on the following:
Digital/Interactive Design / User Experience Design,
Experience with most public AI platforms and Digital Assistants,
Experience with most AR/VR platforms,
General knowledge of A-Frame for AR/VR,
General knowledge of Unity & Unreal for AR/VR,
Coding for generative art / computational design w. p5.js/Processing, basic three.js
(ongoing study of OpenFrameworks)
Physical Computing and Sensor Hardware, Arduino / Teensy dev for tangible interfaces,
Max/MSP/Jitter and CV for interactive installations,
Basic mobile app dev,
After Effects for 2D and procedural animation,
Experience with most crypto / fin-tech / blockchain concepts and platforms,
Audio & video creation & production in practice,
Music composition / sound design and studio engineering,
General photography / cinematography / film history / editing / lighting.
Work history
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Lead Creative Technologist / Art DirectorBBDO New York
New York, United StatesFull Time
The BBDO xLab is a multidisciplinary group that works in many mediums, both digital and analog (and a few things we aren't sure how to classify yet), to create bespoke experiences for our clients, using the latest technologies in creative ways, paired with thoughtful design.
We concept with nearly every brand in the building, and on new business pitches as well. To help sell through these ideas, we also create prototypes of not just our concepts, but those envisioned by the brand creative teams too. A brief list of brands include M&M's, Starbucks, AT&T, Lowe's, GE, Campbell's, J&J, Band-Aid, Guinness, Footlocker, Bacardi, Bombay Sapphire, FedEx ...
Every day presents a new challenge, a new thing to learn, a new way to build, or even a new way to see the world, but it's always exciting and we love doing it.
Skills
- Creative Direction
- Advertising
- Digital Design
- Strategy
- Web Development
- Web Design
- Marketing Strategy
- Technology