Jason Murphy

Creative Director

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  • LevelSenior
  • LocationPortland, United States
  • AvailabilityLocked Pro Plan feature
  • ProfessionsExecutive Creative Director - Creative Director - Creative Partner

Projects

Projects credited in

About me

As one of a half dozen Design Directors overseeing the brand for Nike Brand Design, Jason Murphy has conceived and executed multi-million dollar campaigns that continue the company’s dominance in athletic apparel and footwear, representing 62% of the U.S. market. Jason’s creative thinking and narrative concepts are at the heart of Nike Brand Marketing’s print and digital campaigns promoting Athletic Training, Nike Basketball, Football, and Sportswear. He’s created signature footwear and apparel releases including The LaDainian Tomlinson Air Force 1, The Black History Month Air Force One dual pack, the Basketball Never Stops Tees during the NBA lockout, and the Marcus Mariotta 1 of 1 AF1 release during the NFL Draft. Jason has also illustrated the many ways that a powerful brand can transcend athletics, by playing a key role in Nike’s cause-related marketing around Black History Month; crafting the visual identity for Kevin Hart’s “Move With Hart Campaign,” which engaged thousands of runners in free, spontaneous 5K events all over the country; and leading Nike’s Equality campaign, launched in the wake of police violence against young African-American men and growing tensions during the 2016 Presidential elections.

Locked Pro Plan feature

Skills

  • Creating Stories
  • Brand Activation
  • Design Direction
  • Products
  • Brand Creative Strategy
  • Photographic Direction
  • Creative Conceptualisation
  • Directing Film
  • Directing Freelancers
  • Directing Shoots

People I’ve worked with

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Companies I’ve worked with

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  • AKQA

    AKQA

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    • Design & Creative
  • The Dots

    The Dots

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    • Technology
  • Nike

    Nike

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    • Fashion

Work history

Currently

Brand Design Director North America WHQ

Nike

Jun 2015
  • Portland, United States
  • Full Time
  • Leading the work of dozens of creative professionals (photographers, videographers, copywriters, art directors) and agency partners including Wieden+Kennedy, Hush and Digital Domain. Collaborating with Nike’s marketing directors and product leads to leverage research and focus-group findings to create memorable campaigns and experiences that contribute to annual profits in excess of $30 million annually. Creating and executing broad marketing campaigns with the NFL, NBA, and NCAA, acting primarily as creative director: selecting creative talent; mentoring and critiquing designers; and directing location photo shoots with the world’s greatest athletes. Also overseeing product shoots from concept to color house. Notable projects include: - Nike Equality Campaign All Star Weekend Launch - Nike House of Metcon Experience Manhattan Beach / CrossFit Games - Nike and Kevin Hart's Move with Hart Campaign - Nike Get Out Here Holiday Campaign