As one of a half dozen Design Directors overseeing the brand for Nike Brand Design, Jason Murphy has conceived and executed multi-million dollar campaigns that continue the company’s dominance in athletic apparel and footwear, representing 62% of the U.S. market. Jason’s creative thinking and narrative concepts are at the heart of Nike Brand Marketing’s print and digital campaigns promoting Athletic Training, Nike Basketball, Football, and Sportswear. He’s created signature footwear and apparel releases including The LaDainian Tomlinson Air Force 1, The Black History Month Air Force One dual pack, the Basketball Never Stops Tees during the NBA lockout, and the Marcus Mariotta 1 of 1 AF1 release during the NFL Draft.
Jason has also illustrated the many ways that a powerful brand can transcend athletics, by playing a key role in Nike’s cause-related marketing around Black History Month; crafting the visual identity for Kevin Hart’s “Move With Hart Campaign,” which engaged thousands of runners in free, spontaneous 5K events all over the country; and leading Nike’s Equality campaign, launched in the wake of police violence against young African-American men and growing tensions during the 2016 Presidential elections.
Projects
Projects credited in
- Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeThis Black History Month 2018, we’ve brought together a group of outstanding industry heroes to each nominate 10 black changemakers and creators that are shaping culture, arts, design, business, tech and beyond. We still have a way to go when it comes to conquering the lack of diversity in the creative industry - which is why it so important for us, as a platform, to use our force for good. To do so, throughout the year we spotlight incredible people, the projects that they are involved with141
- Nike Celebrates the Energy of the Big Apple with #NYMadeA closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more. Oregon may be Nike’s birthplace, but New York City is where passion for the brand is uniquely experienced: a place where sport, creativity and relentless energy collide. The Big Apple roots of the swoosh run deep. Whether Alberto Salazar’s three consecutive marathon wins from 1980-1982, the brand’s first “City Attack” campaign in the mid-‘90s or Carmelo Anthony’s legend
- NIke: EqualityWe partnered with Nike’s Retail team to enable the public to join superstars Lebron James, Serena Williams, Mo Farah, KD and more, to show support for diversity and inclusion in and out of the sports arena. During NBA All Star Weekend, digital photo booths in Chicago, LA, NYC, San Francisco, and three in New Orleans, allowed everyone to create their own iconic image. Once captured, all images were beamed in real time to screens both inside and outside Nike stores, placing them shoulder to should
Work history
Brand Design Director North America WHQNike
Portland, United StatesFull Time
Leading the work of dozens of creative professionals (photographers, videographers, copywriters, art directors) and agency partners including Wieden+Kennedy, Hush and Digital Domain. Collaborating with Nike’s marketing directors and product leads to leverage research and focus-group findings to create memorable campaigns and experiences that contribute to annual profits in excess of $30 million annually. Creating and executing broad marketing campaigns with the NFL, NBA, and NCAA, acting primarily as creative director: selecting creative talent; mentoring and critiquing designers; and directing location photo shoots with the world’s greatest athletes. Also overseeing product shoots from concept to color house.
Notable projects include:
- Nike Equality Campaign All Star Weekend Launch
- Nike House of Metcon Experience Manhattan Beach / CrossFit Games
- Nike and Kevin Hart's Move with Hart Campaign
- Nike Get Out Here Holiday Campaign
Skills
- Creating Stories
- Brand Activation
- Design Direction
- Products
- Brand Creative Strategy
- Photographic Direction
- Creative Conceptualisation
- Directing Film
- Directing Freelancers
- Directing Shoots