In my first year at the Financial Times I redeveloped the branding and website for the FT Non-Executive Directors’ Club. Through my conceptual campaigns and a great team, we successfully increased the size of membership and attendance of the global events. In 2012 within a team of three, we were successful in turning a new venture (The Non-Executive Director Diploma) into a million pound product by year 2. Immediately my skills caught the eye of the Global Brand & B2B Marketing Director and I was appointed to larger projects. I rose to the challenges and my most successful achievement was my sole effort in the branding of the 125 Club and the front end development of the Clubs website. The prestigious membership (which has the likes of Barclays to Google as members) has gone on to host events with guest speakers such as Bill Gates and Kofi Annan.
I am currently the Head Marketing Designer for Financial Times Career Management. FTCM provides a variety of platforms to reach and attract the best executives from around the globe. I am responsible for the consistency of the products within our department and my day to day tasks include; online marketing such as banners, MPUs and e-marketing; Print marketing such as event campaigns, job adverts and special reports.