I am an experienced marketing and sales manager with more than three years working in the fashion, retail and luxury restaurant industries. During this time I have had the responsibility of leading marketing teams in delivering successful marketing campaigns. The main core of my work has been increasing business, finding new and emerging openings in the market place, taking advantage of social media in a fresh and inventive way, building a loyal customer base and maintaining the 'consensus' across the digital audience.
Business Development Manager – Gauthier Wines: - Redeveloped a struggling online wine business into a highly profitable, successful brand - Oversaw product offers and merchandising ensuring sales were maximised and content delivered effectively - Monitored sales, stock and gross margin reporting - Priced of all products according to RRP and margins - Tracked online traffic and sales performance and explored new opportunities to increase sales - Reviewed and updated records of competitor’s website and distribution activity - Ensured all content is SEO friendly in order to capture organic traffic - Lead day-to-day customer service - Managed Gauthier Wines email marketing campaigns from brief to execution Marketing Manager - Gauthier Soho / Tartufo restaurants: - Created and updated online content (website, blogs, design) across several online platforms - Managed Gauthier Soho & Tartufo email marketing campaigns from brief to execution - Analysed online traffic and email newsletter reports - Analysed competitors’ products and offers - Managed affiliate marketing - Organised a major London restaurant launch (Tartufo), completely free of PR companies and gained an almost 100% booking level for first two weeks of opening - Assisted the building of the website in HTML/PHP and CSS enabling very fast updates at any time without the constraints of using an outside agency - Arranged effective distribution of marketing materials and stand merchandising for the annual summer food festival Taste of London in Regent’s Park.
Founded in September 2012, Comité Shopping is a French Perfumes, Cosmetics & Accessories e-commerce website company based in London dedicated to French company-council customers. - Assisted buyers in France by managing their fashion categories - Provided teams with in-house training to use CMS platforms - Compiled details of new products and content to be added to the website - Implemented and oversaw strategies to ensure new products were promoted effectively - Developed product imagery and design - Monitored the availability of key product lines - Business reporting and analysis - Competitor analysis
During my time at the company, I was a key motivator in helping the brand move forward and improved offline and digital marketing techniques. - Took responsibility for worldwide wholesale accounts, distribution and research - Managed online sales on different platforms (Goldie London’s website and ASOS Marketplace) - Managed customers, bloggers and B2B clients database - Lead targeted marketing campaigns to drive consumer sales - Copywrited editorial and advertorial content - Assisted the company with its social media strategy on Facebook, Pinterest and Blogger - Used CRM to deliver direct mail and weekly newsletters campaigns - Tracked email campaigns and ROI analysis - Organised imagery and uploading of products to the e-commerce site (Brightpearl and Magento CMS platforms) and ASOS marketplace - Worked and managed communications with a PR partner - Took responsibility for the organisation of ‘Who's Next Fashion’ B2B Trade Show event in Paris 2012
2:1 Marketing Strategy, Digital Marketing, Mix communication, Communication skills, Marketing Studies and Communication analysis
Statistics and data analysis, Corporate Finance, Human Resource Management, Controlling, Marketing Strategies and Policies, Consumer Behavior, Market Research.
Statistics and data analysis, Corporate Law, Accounting, Corporate Management, Corporate Finance, Governance, Human Resource Management, Controlling, Marketing, English.