Originally, I thought I wanted to be an industrial designer, but soon realised that I should follow my true calling and passion which is graphic design. Throughout my work I strive to surprise and delight my audiences; for me, the greatest feedback one can receive is your design improving someone’s day. The role of designing for others really helps drive my obsession for detail.
I’m currently studying an MA in Digital and Visual Communications (Graphic Communication). My areas of research include; the design and communication of how user data and privacy is handled within Big Tech and how data is driving design in the digital advertising space. Another research project close to my heart is researching how creativity can be used within the mental health space. Being a Punjabi male, speaking about mental health isn’t a hot topic of conversation within the community, so seeing if my practice can help start a dialogue and help others to be open about the topic.
I believe in giving back. Throughout my design education, I’ve not only learned my craft but also some really impactful life lessons, and there is this sense of duty that this cycle needs to continue. I have an end goal after working as a designer to go into teaching and sharing that industry knowledge to really inspire the next generation of creatives. I think it’s the perfect way of saying thank you.
Education
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MA Visual and Digital CommunicationsUniversity of Wolverhampton
Wolverhampton, United Kingdom
My research areas focus on the design and communication of user privacy data and in turn that data driving design choices. Another research project close to my heart is researching how creativity can be used within the mental health space. Being a Punjabi male, speaking about mental health isn’t a hot topic of conversation within the community, so seeing if my practice can help start a dialogue and help others to be more open about the topic.
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BA(Hons) Graphic DesignUniversity of Wolverhampton
- Wolverhampton, United Kingdom
Grade: 2:1
Modules:
Graphic Design: Portfolio (2:1)
Graphic Design: Practice (1st)
Graphic Design: Professional Context (2:1)
Projects include:
“How the Graphic User Interface Shifted from Skeuomorphism to Flat Design. How Did This Change Effect the User Experience, and What Does the Future of the GUI look like?” (Thesis), written thesis which was designed using Adobe XD as a functioning GUI running on an iPad housed in the body of a Macintosh Classic.
#IStandWithFarmers, raising awareness for the ongoing protest of Indian Farmers. Campaign includes motion graphics infographic and a guerrilla marketing campaign using brandlism on companies which use produce of India such as Starbucks and IKEA.
100 Years of Winnie-the-Pooh (live brief in collaboration with DPRG), relaunching the brand for a new global audience to celebrate the centenary of the character. Deliverables included a new logo and redesigns of the first four books in the series along with international versions.