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Jeff Daniels

Creative Director

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  • LevelSenior
  • LocationBournemouth, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director - Copywriter

Projects

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About me

Jeff has held a succession of senior creative and strategic positions in some of the world's leading communications companies, helping to lead and inspire agency teams - and clients - in Amsterdam, Barcelona, Cologne, Dubai, Lisbon, London, Madrid, New York and Paris working on a number of category-leading wellness and well-being brands. His previous creative director positions include: - FCB Healthcare, London, UK: Interpublic Group - LEC\TBWA\WorldHealth, London, UK: Omnicom Group - Grey Healthcare Group London, UK: WPP - Pan Communications, Richmond-upon-Thames, UK - Publitek, London, UK Prior to specialising in healthcare, Jeff worked across many sectors including luxury goods, men’s fragrances, consumer electronics, spirits, wines, beers, tobacco and cosmetics in a number of consumer agencies in London, UK, working on brands such as: Black Bottle Scotch Whisky, British Telecom, Chartreuse Liqueur, Courvoisier Cognac, Dettol, Dun & Bradstreet, Dunhill Fragrances, Harrods, Jim Beam Bourbon, John Player Special, Kronebourg Lager, Marlboro, Pierre Cardin, Psion Organiser, Talisker Scotch Whisky, Texaco and Volvic Mineral Water. Major healthcare brand launches and relaunches include: Atripla, Benecol, Crestor, Imigran, Innovace, Keppra, Mepact, Mirena, NeoClarityn, Plavix, Remegel, Reyataz, Singulair, Spiriva, Sustiva, Toviaz, Tritace, Tylenol, Vesicare, Viagra, Xyzal and Zantac. In addition, he pioneered the first creative approach for reinforcing or modifying the emotional dynamics that surround any brand, arguably the most important bedrock of brand preference, through his Emotionalysis brand communication methodology.

Skills

  • Marketing PR
  • Art Direction
  • Design

Work history

Currently

Creative Director

D|H Brand Consulting

May 2012
  • Full Time

2012

Creative Director

FCB Health

Oct 2010 - Apr 2012
  • Full Time

2010

Creative Director

LEC/TBWA Worldhealth

Aug 2007 - Sep 2010
  • Full Time

2007

EVP, Creative Director, Europe

Grey Healthcare Group

Mar 2002 - Jul 2007
  • Full Time

2002

Creative Director

Pan Communictions

Jan 1993 - Mar 2002
  • Full Time

1992

Creative Director

Publitek

Nov 1983 - Dec 1992
  • London, United Kingdom
  • Full Time

1983

Art Director & Designer

Phoenix Advertising/CLK

Sep 1982 - Oct 1983
  • London, United Kingdom
  • Full Time

1982

Designer & Art Director

Sharps Advertising

Jul 1981 - Aug 1982
  • London, United Kingdom
  • Full Time

Education

1981

BA(Hons) Graphic Design

Manchester Metropolitan University

Sep 1978 - Jun 1981

Awards

2005

Award of Excellence

Rx Club

  • Agency House Advertisement for Grey Healthcare Group

2005

Award of Excellence

Rx Club

  • Agency Promotional Brochure for Grey Healthcare Group

2001

Brand Revitalisation of the Year Award

Pharmaceutical Marketing Effectiveness Awards

  • For Tritace/Aventis

2001

  • Commendation for Tritace/Aventis

2001

Best Healthcare Communications Website

PEC/Pharmafocus

  • Website for Pan Communications

2001

  • Healthcare Industry Journal Advertisement for Pan Communications