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Jeff has held a succession of senior creative and strategic positions in some of the world's leading communications companies, helping to lead and inspire agency teams - and clients - in Amsterdam, Barcelona, Cologne, Dubai, Lisbon, London, Madrid, New York and Paris working on a number of category-leading wellness and well-being brands. His previous creative director positions include: - FCB Healthcare, London, UK: Interpublic Group - LEC\TBWA\WorldHealth, London, UK: Omnicom Group - Grey Healthcare Group London, UK: WPP - Pan Communications, Richmond-upon-Thames, UK - Publitek, London, UK Prior to specialising in healthcare, Jeff worked across many sectors including luxury goods, men’s fragrances, consumer electronics, spirits, wines, beers, tobacco and cosmetics in a number of consumer agencies in London, UK, working on brands such as: Black Bottle Scotch Whisky, British Telecom, Chartreuse Liqueur, Courvoisier Cognac, Dettol, Dun & Bradstreet, Dunhill Fragrances, Harrods, Jim Beam Bourbon, John Player Special, Kronebourg Lager, Marlboro, Pierre Cardin, Psion Organiser, Talisker Scotch Whisky, Texaco and Volvic Mineral Water. Major healthcare brand launches and relaunches include: Atripla, Benecol, Crestor, Imigran, Innovace, Keppra, Mepact, Mirena, NeoClarityn, Plavix, Remegel, Reyataz, Singulair, Spiriva, Sustiva, Toviaz, Tritace, Tylenol, Vesicare, Viagra, Xyzal and Zantac. In addition, he pioneered the first creative approach for reinforcing or modifying the emotional dynamics that surround any brand, arguably the most important bedrock of brand preference, through his Emotionalysis brand communication methodology.
Agency House Advertisement for Grey Healthcare Group
Agency Promotional Brochure for Grey Healthcare Group
Commendation for Tritace/Aventis
Website for Pan Communications
Healthcare Industry Journal Advertisement for Pan Communications