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Jekaterina Smakova

Campaign Executive

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMedia Planner - Campaign Executive - Media Account Executive

Work history

2017

Media Planner

VICE

Sep 2016 - Jan 2017
  • Amsterdam, Netherlands
  • Internship
  •  Provided weekly performance reports of all the campaigns to the sales teams and the client- analysed key metrics and made optimisation recommendations.  Developed personalized end reports for the client with a full overview of the campaign performance.  Worked on both local and international media plans- provided recommendations on formats based on client requirements, checked inventory, worked together with other stakeholders to ensure the campaign went live on time and was optimised.  Set-up campaigns in Operative 1 management system, allocated and booked digital inventory.  Managed all the local campaigns run on international partner sites- liased with both international Vice teams and partner sites to ensure deadlines and client expectations are met.

2015

Assistant Project Manager

Embedded Systems

Jun 2015 - Sep 2015
  • Riga, Latvia
  • Internship
  •  Designed and carried out market research for a new product launch, which required attention to detail and ability to analyse and interpret data.  Developed Power Point slides, assisted in meetings and presentation delivery.  Assisted in order processing; liaised with customers and business partners.  Successfully worked to strict deadlines in a fast paced business environment.

Education

2017

BSc Business Administration- Marketing Track

University of Amsterdam

Aug 2015 - Jun 2017
  • Amsterdam, Netherlands
  • Master’s thesis “Native Advertising on Social Media: the effect of heuristics on attitudes and purchase behavior”

2015

BSc International Management

University of Nottingham

Sep 2012 - Jul 2015
  • Nottingham, United Kingdom
  • First Class Qualifications Studied abroad at University of Nottingham Ningbo, China for a year