I'm a digital journalist with experience in content creation, social media, SEO and digital marketing. I have a masters in Magazine Journalism from City University and recently completed Google Squared's Digital Marketing course. In my most recent role I was responsible for growing the traffic of the website from 6,000 UVs to 40,000 UVs with no team or budget - simply by creating and commissioning content, promoting it via social media, working on partnerships, newsletters and competitions. I am experienced in using Google Analytics and Omniture, Wordpress (and other bespoke CMS), e-newsletter systems and various social listening tools.
- Content strategy, creation and editing - Partnerships and creative commercial solutions - Social media - CMS - Google Analytics & Omniture - Social trends and listening - E-Newsletters - Events - Competitions - Data collection and analysis
- Assisted on the launch familytraveller.com - Wrote and commissioned content for familytraveller.com - Built content strategies - Enhanced content for SEO - Managed a select group of bloggers who contributed to the site. - Worked closely with the sales team to create new digital revenue opportunities - Partnered with brands on promotions to engage further with our audience and collect data.