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Jemma Mayo


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About me

A years experience within brand licensing: brand strategy, brand marketing, product development and account management. A motivated, proactive individual able to work on my own initiative to meet challenging deadlines, whilst maintaining the highest standards. A creative individual with an adaptable attitude to the working environment. Confident with an energetic personality, proficient and highly motivated. Excellent interpersonal and communication skills,


  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Office
  • Powerpoint
  • Word

Work history



Fluid World-sanrio Hello Kitty

Aug 2014 - Sep 2015
  • • Marketing, organising competitions, assisting business development manager to create integrated marketing campaigns. • Events co-ordination; Press launches, working with major retailers (Selfridges, Topshop and Barbour) to execute in store activity, magazine articles and advertisements consequently documenting the event to send to all clients and add to our portfolio. • Team diary management arranging monthly meetings with licensee’s, corresponding with retailers, and ensuring regular updates to all clients. • Awareness of new potential business collaborations and ideas for our current brands ( Hello Kitty, Pusheen and in past Mr Men). • Researching current markets through bench marking, trend analysis and putting forward innovative ideas. Actively working as a team seeking out opportunities to capitalise on best sellers each quarter. • Brainstormed new product areas idea for Hello Kitty and signed licensees for Hello Kitty Fitness range and High End Fashion, Arts and Crafts. Approached retailers to present the concept. • Social media monitoring – twitter, pinterest, facebook, linkdin. • Contracts- Filtering information between brand owner, Licensee and agency.



Executive PA School

Oxford Media and Business School

Aug 2014 - Apr 2015
  • Executive PA School


Business and Marketing Management

Oxford Brookes University

Aug 2010 - Apr 2013
  • Business and Marketing Management



Kingsley School

Aug 2001 - Jun 2008
  • Private Girls School