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Jemma Underdown

Event Producer and Project Manager

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About me

Hardworking, efficient and highly organised psychology graduate with a proactive attitude. Quick to learn and able to use own initiative or work as part of a team in a fast paced environment. I have worked with a variety of clients for lifestyle and fashion for nearly six years, specialising in event production and project management. Skilled at multi tasking and delivering the promised result within budget, I am keen to work with a wide range of clients and projects. I have been freelance since October 2015 and since, have worked as a project manager on a private wedding weekend, luxury press day, London fashion week party and dinner, consultant for new designer shows and project manager on the creation of an online learning course. My key skills include: *Supplier sourcing, communication, negotiation and management *Client communication and management *Budgets *Creative references, presentations, research and proposals *Managing onsite teams and office support *Account responsibilities such as timelines, schedules, call sheets and budget reconciliation *Necessary permits/licenses and event applications *Location scouting, management and negotiation


  • Fashion
  • Events
  • Marketing PR
  • Creative Event
  • Live Event
  • Party Planning
  • Account Management
  • Administration
  • Project Management
  • Coordination
  • Event Execution
  • Event Organisation
  • Event Planning
  • Relationship Management
  • Powerpoint

Work history


Event Producer & Project Manager

My Beautiful City

May 2012 - Oct 2015
  • Full Time
  • From brief through to onsite delivery, I have been heavily involved in all areas of event production, project and account management. Event budgets have ranged from £10,000-£190,000 and up to 600 invite only guests. I started out as an intern and have consistently worked my way through the roles to manager. I have been heavily involved in all areas of event production and project management for luxury brands, including the organisation and execution of fashion shows, parties, press days and dinners. Managing multiple clients and projects was a key aspect of the job; In June 2015 I managed and delivered four different client events back to back, with combined budgets of £400,000. Clients I have worked with and produced events for include the following: *Victoria Beckham *Vivienne Westwood *Julien Macdonald *DKNY *The Communications Store *Harrods *Purple PR *Richard James *House of Holland *Fashion East *Paul Smith *Diesel *AG Jeans *Alexander McQueen *Gemfields


Fashion Trainee

Talk PR

Sep 2011 - Apr 2012
  • Internship
  • I was chosen from over 100 applicants to complete the Fashion Trainee scheme in association with PRCA. The scheme is mentored by Talk PR staff and associates. The trainee programme is designed to give candidates the skill sets needed to start a career in fashion & luxury lifestyle PR – subject areas include: press release writing, media management, events planning and digital PR. Client List *Adidas by Stella McCartney *Holly Fulton *Michael van der Ham *Lipcote *Gilt Group *Stylist Pick Responsibilities included: *All fashion client sample send outs *Coverage analysis and management *Designing and sending out creative email newsletters *Organising pre and post show PR material *Office and database maintenance I further supported in the run up to and the delivery of client events such as: *Michael van der Ham and Holly Fulton SS12 and AW12 fashion shows *The Stylist Pick and Cheryl Cole collaboration party *Elle Style Awards *British Fashion Awards *GILT UK launch dinner and blogger breakfast *In house fashion press day


Account Executive

Cut Communications

Mar 2011 - Sep 2011
  • Full Time
  • Cut Communications specialises in PR and marketing for Reed Travel Exhibitions and luxury travel Responsibilities included: *Liaising with clients, press, show exhibitors on a daily basis, including promoting how the PR team can create opportunities for all parties *Collecting and analysing media coverage based on country, region and publication *Preparing weekly and monthly client reports as well as agendas and contact reports *Managing in house schedules, activity matrixes and work statuses for the team *Organising on site press conferences, promotional events and creating media diaries for all press attending.




Loughborough University

Sep 2007 - Jun 2010