My expertise lies in developing and implementing creative, stand-out marketing campaigns that increase brand awareness, build brand warmth and drive sales. I am a natural storyteller with the ability to create aspirational, yet commercially savvy content.
Managing multiple projects and key stakeholders, I have learnt to be organised, accurate and reliable, working both independently and as part of a team.
I am seeking the next step in my career; a challenge that will utilise my experience, test my creativity, and provide an opportunity for me to make a real impact within an organisation.
Work history
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Copywriterthought
London, United KingdomFreelance
● Content creation and copywriting for a contemporary, sustainable clothing brand
● This involved researching, creating and proofreading content across the key digital marketing
channels including blog posts, social media (Facebook, Instagram) and weekly emails
● Acting as a gatekeeper for customer-facing materials ensuring they are in the correct tone of voice, relevant to the customers’ mindset, commercially-focused and aligned with the brand’s core values
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Marketing ManagerChoice Discount Stores
- United KingdomFull Time
Marketing lead responsible for marketing strategy and implementation for a fashion and home outlet chain with 21 locations and an annual turnover of £27m. Choice is part of the Next plc. outlet group
● Management of social media channels through organic and paid activity across Facebook, Instagram and Twitter. Development of relevant content communicating customer mind-set, product and value with the aim to increase social engagement and drive footfall. May 2018 vs October 2019, Facebook organic reach increased by 224% and paid by 460%. Post engagements increased by 1980%
● Management of email database and weekly email to subscribers. Within 12 months from June 2018 grew the email database from 0 to 9k with an average open rate of 30% (vs retail industry average of 15%). Introduction of AB email testing, triggered 10% off welcome email (average 40% OR) and 15% off email for subscribers in their birthday month (average 47% OR)
● Copywriting and proofreading all customer-facing content to ensure it lies within the brand guidelines, echos the brand’s tone of voice, is relevant to the target audience and is commercially savvy
● Management of non-e-commerce website including full redesign to improve usability and mobile optimisation
● Sole management of £100k marketing budget, ensuring every penny was spent with purpose and consideration
● Management of two direct line reports for which I implemented weekly 121s and personal development plans
● Introduction of Customer Experience Programme including the development and roll out of customer service training scheme
● Management of internal marketing communications and engagement to 500+ employees across stores, Head Office and distribution centre including running the first marketing training and feedback session for all store management teams
● Rejuvenation of all print elements to create a cohesive brand message including product price labelling , in-store POS, store fascia, lorry decals. This included the development and implementation of gift cards across all stores including the design of customer display fixture
● Responsible for maintaining a strong relationship with 11 shopping centre management teams through regular updates and visits to ensure stores are being supported and promoted
● With the support of a Visual Merchandiser, responsible for the management of in-store visual merchandising including window mannequin updates and the implementation of seasonal window displays
● Maintaining a successful relationship with associated Next plc including quarterly updates to the board of Directors
● Management of brand corporate reputation and PR through press releases, introduction of LinkedIn updates and responding to escalated customer complaints
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Skills
- Marketing
- Direct Marketing
- POS
- Campaign Management
- Social Media Management
- Copywriting
- Marketing Strategy
- Content Editor
Education
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BA English LiteratureOxford Brookes
- Oxford, United Kingdom