Jen Louis

Jen Louis

Global Creative Strategy at Facebook & InstagramUnited Kingdom
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Pille Fellas
Jen Louis

Jen Louis

Global Creative Strategy at Facebook & InstagramUnited Kingdom
About me
Senior creative leader with extensive experience on both client and platform side - delivering award-winning ideas for global brands and the people who matter to them. Seasoned manager of large teams of diverse personalities in deadline driven environments, leading cross-functional collaboration, and developing industry outreach opportunities. Specialties: TV, sports, e-commerce, mobile, web + gaming platforms, brand campaign strategy, user experience, digital channel experiences, and global new business development with a special focus on TV and sports sponsorship activation.
Projects
  • ADIDAS SUPERCOLOR SHOE LAUNCH ON INSTAGRAM
    ADIDAS SUPERCOLOR SHOE LAUNCH ON INSTAGRAM
  • CNN'S WORLD CUP TWITTER VISUALIZATION
    CNN'S WORLD CUP TWITTER VISUALIZATION
  • CNN.COM + FACEBOOK COLLABORATION: 2009 PRESIDENTIAL INAUGURATION
    CNN.COM + FACEBOOK COLLABORATION: 2009 PRESIDENTIAL INAUGURATIONLargest live video event in internet historyThe two media companies collaborated on an application that enabled Facebook users to watch the inauguration while communicating with their Facebook friends at the same time.
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Work history
    Meta logo
    Meta logo
    Global Creative StrategyMeta
    Developing stories and solutions for some of the biggest brands across the world to connect with all the people they care about in ways those people care about most. I do this most often for sports & entertainment brands. - custom content development - sponsorship solutions - platform integrated experiences - insight driven audience engagement
    Global Creative Director & Digital Experience
     - 
    Develop strategic digital experience design solutions for The Weather Channel across web, mobile, digital television, data visualization, and social media platforms. Develop, mentor and identify new discipline expertise for the digital experience design team of TWC. Defining experience opportunities across both corporate and strategic partnership deals for TWC worldwide. KEY PROJECTS The Weather Channel iPhone app redesign Weather.com global redesign The Weather Channel mobile web redesign The Weather Channel iPad app Cross platform coverage of Hurricane Irene
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Skills
  • Advertising
  • Marketing PR
  • Art Direction
  • Creative Agency
  • Design
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Creative Direction
  • Online Campaigns
  • Communications
  • Client Management
  • Creative Thinking
  • Illustrator
Education
    Graphic Design
     -