Jen Louis

Global Creative Strategy at Facebook & Instagram

  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist - Art Director - Creative Director


About me

Senior creative leader with extensive experience on both client and platform side - delivering award-winning ideas for global brands and the people who matter to them. Seasoned manager of large teams of diverse personalities in deadline driven environments, leading cross-functional collaboration, and developing industry outreach opportunities. Specialties: TV, sports, e-commerce, mobile, web + gaming platforms, brand campaign strategy, user experience, digital channel experiences, and global new business development with a special focus on TV and sports sponsorship activation.


  • Advertising
  • Marketing PR
  • Art Direction
  • Creative Agency
  • Design
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Creative Direction
  • Online Campaigns
  • Communications
  • Client Management
  • Creative Thinking
  • Illustrator

People I’ve worked with

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Companies I’ve worked with

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  • Facebook


    • Digital Media

Work history


Global Creative Strategy


May 2012
  • Developing stories and solutions for some of the biggest brands across the world to connect with all the people they care about in ways those people care about most. I do this most often for sports & entertainment brands. - custom content development - sponsorship solutions - platform integrated experiences - insight driven audience engagement


Global Creative Director & Digital Experience

The Weather Channel

Jun 2011 - Apr 2012
  • Develop strategic digital experience design solutions for The Weather Channel across web, mobile, digital television, data visualization, and social media platforms. Develop, mentor and identify new discipline expertise for the digital experience design team of TWC. Defining experience opportunities across both corporate and strategic partnership deals for TWC worldwide. KEY PROJECTS The Weather Channel iPhone app redesign global redesign The Weather Channel mobile web redesign The Weather Channel iPad app Cross platform coverage of Hurricane Irene


Senior Designer

Mean Street Solutions

Jan 2011 - Jan 2013
  • Creative lead in research, vision, and design for implementation. Branding and identity design, web design and user experience, flash animation, digital illustration, and print design for brands nationwide. Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, television commercials and pitch concepts (including early hotel room personalization services) for clients such as Starwood Hotels + FedEx.


Global Design Director & Digital Experience


Dec 2008 - Jun 2011
  • Lead design direction and co-collaborated on strategic direction for CNN Digital's global presence across web, mobile, digital television, data visualization, and social media platforms. Managing creative staff across both Atlanta (global HQ) and London bureaus. Build, mentor, and diversify creative teams across web, print, branding, illustration, multi-media, video and mobile disciplines. Collaborate with and provide creative vision for new product concepts, connected device initiatives, competitive site analysis, expert site reviews, project strategy, and PR and marketing initiatives worldwide. KEY PROJECTS: CNN iPad + iPhone apps - Webby Mobile Awards. Integrated UGC components to engage users through combination of CNN reporting and user stories CNN Royal Wedding Facebook Experience - Global television + web partnership for royal wedding live coverage and conversation with Facebook and Twitter integration CNN’s Gulf Oil Spill Coverage - Peabody Award CNN’s World Cup Twitter visualization - Twitter Shorty Awards, Royal Television Society’s TV Journalism Awards UK, Mashable, Fast Company. Unique integration of social conversation that allowed CNN to cover World Cup live without TV rights. redesign - Webby Awards, American Business Awards, “Gold Medal, Site of the Year” Society of Publication Designers. Reimagined digital brand to showcase depth of storytelling with user participation. Integrated “friend activity” and iReport assignment and shared stories throughout site experience to enable CNN to tell a complete story. + Facebook Inauguration - Largest live video event in internet history


Director of Marketing

One United Manchester United Membership and Supporters Club of America

Jan 2008 - Jan 2010
  • Build online advertising campaigns, promotion and strategy for international tours, digital presence, and national television campaign for the official Manchester United Supporters Club of America.


Vice President

AIGA Atlanta

Nov 2006 - Nov 2010
  • Lead in concept and implementation of inaugural Atlanta Design Week (recognized with official proclamation of recognition from the City of Atlanta and at the opening of the 2007 HOW Design National Conference.


Creative Director


Aug 2006 - Nov 2008
  • Head of creative leading strategic vision, new business development, and department growth and development. Lead and manage national cross-platform design and advertising projects, budgets, and department productivity. Key role in strategy and succession planning for department and business. Key strategic and creative lead on global client accounts such as SIEMENS + SIEMENS NASCAR. Developed recruiting strategy for BioSpace that integrated video resume service to connect talent and recruiters on a more personal level. Recognized as Top Female Executive by international Stevie Awards for Women in Business.


Creative Director

Bayshore Solutions

Apr 2004 - Jul 2006
  • Creative direction and strategy for globally recognized, interactive firm. Ground up development and management of creative department process and strategy, including continued career development planning. Key member of new business development team leading creative vision for new business pitches and client strategy sessions with accounts such as United Way, Outback Steakhouse, and Swim ‘n Sport. Client solutions recognized by Webby awards, ADDY Awards, Web Marketing Awards, Horizon Interactive Awards, Summit Creative Awards.



Graphic Design

University of Florida, School of Art Art History

Aug 1996 - Jun 2001