Jen Roberts

Jen Roberts

Head of Marketing & PRLondon, United Kingdom
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Aisha Jimoh
Natasha Daniels
Peter Debreczeni
Jen Roberts

Jen Roberts

Head of Marketing & PRLondon, United Kingdom
Projects
  • Festival Republic - All festivals marketing campaign
    Festival Republic - All festivals marketing campaignFull mix of media for the marketing campaigns of all festivals at Festival Republic over the last 8 years.
  • Latitude Festival 10th birthday video marketing campaign
    Latitude Festival 10th birthday video marketing campaignOverseeing the video campaign, alongside website, full marketing campaign and PR plans to promote the Tenth birthday of the festival.
  • Wireless Festival Marketing Campaign
    Wireless Festival Marketing CampaignFull campaign for Wireless Festival 2016: Overseeing and initiating the branding, website development and build, App dev and build, social media, web content, newsletter content. Managing the budget for all communications: marketing, advertising and PR. Managing the marketing team of 20
Work history
    Head of Marketing & PR
    A strategic creative marketing professional with 8 years of full mix experience. Working across festivals and music events creating and executing campaigns in the entertainment sectors for the biggest European festival promoter. Key achievements include multiple rebranding of UK festivals, recruiting a solid Marketing Team and implementing many digital solutions across the wider portfolio. Specialities: Strategic planning, brand positioning, above the line including outdoor & digital, media planning, photographic art direction & production, brochures, online & social media, direct marketing/CRM, media partnerships, tactical activity, promotions & events. Responsibilities: Overseeing the Marketing and Advertising Departments, which includes branding, advertising agencies, marketing and digital partnerships, CRM and databases, Social Media, video and film content and the Merchandise Department for programmes and merchandise for all festivals and events. Reporting directly to the Managing Director and managing a team of 20+ to cover our festivals and events - Download, Wireless, EDC, Latitude, V Festival Reading, Leeds, Electric Picnic in Ireland, Lollapalooza in Berlin and Benicassim in Spain along with other UK tours and concerts. downloadfestival.co.uk wirelessfestival.com uk.electricdaisycarnival.com latitudefestival.co.uk fiberfib.com vfestival.com readingandleedsfestivals.com electricpicnic.ie lollapalooza.de festivalrepublic.com
    Marketing Manager
     - 
    A strategic creative marketing professional with 8 years of full mix experience. Working across festivals and music events creating and executing campaigns in the entertainment sectors for the biggest European festival promoter. Key achievements include multiple rebranding of UK festivals, recruiting a solid Marketing Team and implementing many digital solutions across the wider portfolio. Specialities: Strategic planning, brand positioning, above the line including outdoor & digital, media planning, photographic art direction & production, brochures, online & social media, direct marketing/CRM, media partnerships, tactical activity, promotions & events. Responsibilities: Overseeing the Marketing and Advertising Departments, which includes branding, advertising agencies, marketing and digital partnerships, CRM and databases, Social Media, video and film content and the Merchandise Department for programmes and merchandise for all festivals and events. Reporting directly to the Managing Director and managing a team of 20+ to cover our festivals and events - Download, Wireless, EDC, Latitude, V Festival Reading, Leeds, Electric Picnic in Ireland, Lollapalooza in Berlin and Benicassim in Spain along with other UK tours and concerts.
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Skills
  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Excel
  • Office
  • Powerpoint
  • Word
Education
    Forensic Science
     - 
    Biochemistry
     - 
    BSc