Jen Roberts

Head of Marketing & PR

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

Head of Marketing & PR

Festival Republic

Apr 2012
  • A strategic creative marketing professional with 8 years of full mix experience. Working across festivals and music events creating and executing campaigns in the entertainment sectors for the biggest European festival promoter. Key achievements include multiple rebranding of UK festivals, recruiting a solid Marketing Team and implementing many digital solutions across the wider portfolio. Specialities: Strategic planning, brand positioning, above the line including outdoor & digital, media planning, photographic art direction & production, brochures, online & social media, direct marketing/CRM, media partnerships, tactical activity, promotions & events. Responsibilities: Overseeing the Marketing and Advertising Departments, which includes branding, advertising agencies, marketing and digital partnerships, CRM and databases, Social Media, video and film content and the Merchandise Department for programmes and merchandise for all festivals and events. Reporting directly to the Managing Director and managing a team of 20+ to cover our festivals and events - Download, Wireless, EDC, Latitude, V Festival Reading, Leeds, Electric Picnic in Ireland, Lollapalooza in Berlin and Benicassim in Spain along with other UK tours and concerts. downloadfestival.co.uk wirelessfestival.com uk.electricdaisycarnival.com latitudefestival.co.uk fiberfib.com vfestival.com readingandleedsfestivals.com electricpicnic.ie lollapalooza.de festivalrepublic.com

2016

Marketing Manager

Festival Republic

Jan 2012 - Apr 2016
  • A strategic creative marketing professional with 8 years of full mix experience. Working across festivals and music events creating and executing campaigns in the entertainment sectors for the biggest European festival promoter. Key achievements include multiple rebranding of UK festivals, recruiting a solid Marketing Team and implementing many digital solutions across the wider portfolio. Specialities: Strategic planning, brand positioning, above the line including outdoor & digital, media planning, photographic art direction & production, brochures, online & social media, direct marketing/CRM, media partnerships, tactical activity, promotions & events. Responsibilities: Overseeing the Marketing and Advertising Departments, which includes branding, advertising agencies, marketing and digital partnerships, CRM and databases, Social Media, video and film content and the Merchandise Department for programmes and merchandise for all festivals and events. Reporting directly to the Managing Director and managing a team of 20+ to cover our festivals and events - Download, Wireless, EDC, Latitude, V Festival Reading, Leeds, Electric Picnic in Ireland, Lollapalooza in Berlin and Benicassim in Spain along with other UK tours and concerts.

2012

Digital Manager

Festival Republic

Aug 2010 - Jul 2012
  • Overseeing the Digital Department, including Social, CRM, web content, mobile apps, video and photo content. Managing one assistant and one intern.

Education

2006

Forensic Science

King’s College London

May 2005 - Apr 2006

    2005

    Biochemistry

    Warwick University

    Apr 2002 - Jul 2005
    • BSc