Jenna Bradwell

Digital Marketing Officer (Student Communications), University of Sydney

  • LocationBondi Beach, Australia

About me


A creative, energetic and eager communications and digital media specialist who loves all things writing, technology and social media. I am currently working for the University of Sydney, where I manage Australia's most dynamic university social media accounts. From student shout outs from Ice Cube to bringing Winter to Sydney Uni for a Game of Thrones tribute video watched by over 400,000 people, I love sharing our campus and its community with the world on through digital media. I am also responsible for the production of all university print collateral (including the Undergraduate Guide and course listings), and work closely with advertising and digital agencies to create and promote University campaigns. In my spare time, I love playing with new social media platforms and technology. I also enjoy running my own lifestyle and current affairs blog and a wine-focused Instagram account. I am considering a move to the UK this year to have an adventure, add international experience to my resume and learn from some of the country's best digital and media communications professionals. I am interested in work at other universities, but also in the news, advertising, fashion and technology industries.



  • Digital Media
  • Marketing PR
  • Writing
  • Copywriting
  • Journalism
  • Creative
  • Social Media Marketing
  • Media
  • Communications
  • Social Media
  • Social and Digital Networking
  • Marketing Communications Strategy
  • Content and Media Writing
  • Social Content Strategy
  • Social and Digital

Work history


Digital Marketing & Communications Officer

University of Sydney

Sep 2013
  • I am responsible for the content production and management of the University of Sydney's central social media accounts. As the highest performing and most dynamic Australian university in the social media sphere, the University of Sydney's accounts require constant monitoring, stakeholder management and the creation of engaging, edgy and exciting content to keep us ahead of the pack. As well as social media management, I am responsible for the production of all of the University's central print collateral (including the Undergraduate Guide, course listings, Year 10 Guide) and advertising. This requires excellent copy writing and editing skills, stakeholder management, sticking to deadlines and working collaboratively with the Student Recruitment team, academics, admissions bodies, graphic designers. printers, advertising agencies, newspaper and publication teams, students, photographers and external companies. Responsibilities: *Community management of central Facebook, LinkedIn Twitter, Instagram, Vine and Periscope accounts. *Creating and managing social media campaigns to promote attendance at events such as Open Day and Info Day, as well as influence the number of applications to the University. * Managing stakeholder requests and expectations. *Assisting faculties and stakeholders in creating their own social accounts, generating meaningful content and creating effective content strategies. *Bringing the University's social channels to life in the 'real world' through activations at events such as Sydney Festival, TedxSydney and Sydney Writer's Festival. * Organising and managing social media events such as Instameets and social media workshops hosted by student influencers. *Live tweeting on-campus and University-sponsored events such as TEDxSydney, George Takei at Sydney Ideas and the recent Honourary Doctorate ceremony of Aung San Suu Kyi. *Competitor analysis and collaboration with other departments, universities and even companies on joint projects, including the University's 360º virtual reality tour, 'Here'. *Identifying and utilising the latest social platforms and technology. * Creating engaging, unique and often low-cost viral content to boost University marketing and generate earned media attention. *Community moderation and crisis management in response to both negative publicity and threats to campus safety such as bomb scares. *Working closely with the University's media team to help promote content to media outlets and amplify published stories to a wider audience. * Working closely with digital and advertising agencies to create University campaigns and shift brand perception ( for an example of this, see the University's latest advertising campaign, 'Leadership for Good' at *Managing multiple faculty, academic and external stakeholders to meet print deadlines. *Understanding and navigating the complex organisational structure of the University. *Copy writing and editing, often requiring the creation of content which helps communicate very complex topics such as research in a clear and engaging manner to a broad audience. *Working closely with the Student Recruitment team to produce print, digital and event collateral (maps, brochures, signs, advertisements, letter mail-outs and EDMS etc for key University recruitment campaigns. *Creating content for the University's new website, using JIRA to manage stakeholder requests and feedback and making changes via the CMS (Adobe Experience Manager) . * Analysing statistics and reporting to stakeholders on social media and campaign performance. * Woking closely with other teams, photographers, videographers, digital and print agencies, graphic designers, suppliers and printers.


Communications Officer

Business Events Sydney

Jan 2013 - Oct 2013
  • In this role, I was responsible for attracting media coverage from business and events industry publications, managing the Bureau's University Engagement Program, producing and distributing media releases and reporting on media pickup. I was also responsible for establishing the Bureau's social media channels, writing content such as speeches and blog posts for the CEO and creating print collateral advertising the city of Sydney and ideas for team building and business trips.


Communications & Media Officer

University of Wollongong

Jan 2010 - Jan 2013
  • In this role, I was responsible for attracting media coverage of University news and research stories, working closely with local, national and international publications and journalists. I also established the University's social media channels, wrote and distributed press releases, posted news content to the University's website using the CMS and managed media conferences, including two hosted by Prime Minister Julia Gillard. I helped organise the University's annual fundraising cricket match, Stumping Serious DIseases, which was attended by cricket legends including Adam Gilchrist, Sir Viv Richards and Brian Lara. At this event, I managed journalists, ran media conferences with players and produced bespoke written and visual content for the University's website and social channels,



B Media and Communications (distinction

University of Wollongong

Jan 2007 - Jun 2012


    B Journalism (distinction

    University of Wollongong

    Jan 2007 - May 2012



      Academic paper, 'Clickbait, Culturejacking and Curated Content: Your Keys to Killing It on Social Media' to be published in the May edition of the Journal of Education Advancement and Marketing (UK),

      • *Wrote an academic paper, 'Clickbait, Culturejacking and Curated Content: Your Keys to Killing It on Social Media' to be published in the May edition of the Journal of Education Advancement and Marketing (UK),


      Extensive growth across University of Sydney social media channels

      • In my three years of management, the University's social channels have experienced extensive follower growth : Facebook 60% increase, Instagram: 2,220% increase (from 500 followers in 2013 to 11,600 in 2016), Twitter 45% increase. The LinkedIn University page I started when I began my role now has 170,000 followers.


      Presenting at the Social Media Marketing in Tertiary Education Conference.

      • Presenting and running a workshop at the Social Media Marketing in Tertiary Education Conference in Melbourne.


      University 360


      • The University's 'Leadership for Good' campaign and 'Here' 360


      Live tweets and Instagram takeovers

      • Live tweets and Instagram takeovers of TEDxSydney, Sydney Festival, George Takei's Sydney Ideas talk, Aung San Suu Kyi's Honorary Doctorate presentation and University events such as Open Day and Info Day. Coverage of these events included several nationally trending hashtags.


      Organised the University of Sydney Instameet, the first event of its kind held by an Australian university

      • Organised the University of Sydney Instameet, the first of its kind held by an Australian university. The event was hosted by current student 'Instagram All-Stars' and attracted over 200 entries (see #usydinstameet on Instagram). Photos taken have since been used in University advertising campaigns and collateral.


      Ice Cube student shoutout video goes viral

      • Organised and executed a 'shout out to students' by Ice Cube and O'Shea Jackson Jnr, who visited the University to promote their film 'Straight Outta Compton'. The video was share internationally and liked/favourited 80,000 times on Facebook and Twitter.


      Sydney Uni 'wins the internet' with April Fools prank

      • Sydney Uni's April Fools Prank 'wins the internet', according to Junkee, garnering media pick-up from the Sydney Morning Herald, Buzzfeed and MTV.


      Sydney Uni's 'Game of Drones' video goes viral

      • Wrote, created and filmed the University's 'Game of Drones' video (a 'Game of Thrones' tribute using footage of the university filmed by a drone) for our social media channels. The video went viral, with over 50,000 views on the University's Youtube alone and an estimated 400,000 views worldwide thanks to press coverage from BuzzFeed, The Daily Mail UK, Pedestrian TV, Sydney Morning Herald, Hijacked and 2DayFm (who filmed 'Game of Thrones' star Liam Cunningham's reaction to the video).