Content Creator and Copywriter looking to work with purposeful brands in the wellness, natural beauty, sustainable makers, feel-good + women's health sectors. For me, these are the kind of spaces I want to support + celebrate on their journey to creating a more thoughtful way of life; whether it be a tone of voice guide, website copy, email marketing or social content. Please do get in touch if you'd like to collaborate on a project — available end of October / November
Work history
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Copywriter & Social Media CreatorJourneys by Design
- Brighton, United KingdomFull Time
Management and creation of content for a leading travel agency focused on off-grid, sustainable and rare safari experiences. Included writing destination copy for the website, content strategy and long-form storytelling for Instagram. Unfortunately I was made redundant due to COVID-19.
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Copywriter & Project ManagerHello Genius
- Brighton, United KingdomFull Time
Brand development and communication for start-ups and entrepreneurs looking to establish and/or expand their presence and messaging. Carried out audience research to gain an understanding of the customer journey/experience across channels (email, digital, print), with a focus on brand identity and tone of voice. Art Direction and production of promotional material, social content, visual design, brand guidelines, and reports.
Role included personalising emails, as well as segmenting them – targeting customers based on where they are in the customer journey – to send relevant emails to specific subscribers at the right time. This process involves defining goals, email types, audience research, email copy and layout design, and monitoring opens, clicks and unsubscribes.
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Skills
- Audience Insights
- Conceptual and Creative Thinking
- Analysis and Research
- Empathy
- Blogging
- Content Creator
- Art Direction and Copywriting
- Email Copywriting
- Email Communications
- Email Campaign
- Email Newsletters
- Website Copywriting
- Website Content
Education
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BA in Creative Brand CommunicationsVega School of Branding
- Durban, South Africa
Subjects included Brand Strategy, Critical Studies, Creative Development // specialising in Copywriting
Awards
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Portfolio Night All-StarArt Directors Club
Flew to New York as the winner of the ADC Portfolio Night Johannesburg, joining a team of 23 creatives to collaborate on a brief from Aperol Spritz and Twitter.