I am an experienced brand marketing strategist, having delivered go – to market strategies for three brands in my current role, and delivering a brand turnaround strategy in my previous role. I have strong passion for full mix marketing and branding, with an aptitude for managing and sustaining strong working relationships across a variety of external and internal stakeholders. I have a friendly, sociable and approachable manner, with a strength for project management to ensure successful results.
Head of MarketingMinale and Mann
London, United KingdomFull Time
I was hired by Minale + Mann a London based design studio which consists of architects, interior designs and furniture designers in January 2016 as their Marketing Manager. I was given the responsibility to review all existing marketing efforts and implement new and improved plans to ensure effective ROI on the company’s ad spend and all other marketing related initiatives. This included the introduction of digital marketing with PPC management and SEO to drive traffic to the company’s website to their increase conversions rates. In a short space of time I have overseen the rebrand of M&M’s businesses. I’ve led the strategy to devise, build and deliver the launch of new websites and all supporting marketing material. I introduced and implemented an e-commerce platform to MannMade London in 2017 which has resulted in a 50% increase in turnover in its first year of trading. A summary of my responsibilities and key achievements are: • Led the entire rebrand process of three businesses • Project managed the design and launch of three new websites • Overall responsibility for all marketing and communications for the company • Managing a team made up of design, sales and customer service personnel • Public Relations – gaining exposure in major print and digital media outlets including Elle Decoration, Sunday Time, Financial Times -How to spend it, Living etc, and GQ magazine and digital edition • Social media content management and Facebook and Instagram business advertising. • Introduction of an incentivised welcome discount for subscribing to MannMade London’s newsletter increasing subscribers from 100 to 1,500.
Senior Marketing and CRM ManagerLivingSocial
- London, United KingdomFull Time
My role is to control the company’s CRM function including developing and executing innovative retention strategies to increase LTV. Optimising current welcome, engagement and retention campaigns. Along with managing all aspects of Brand Marketing for LivingSocial UK/IE – including offline activity, internal campaigns, Social, PR, outdoor events. I have recently successfully re-defined our social channels to reflect a more on brand and engaging platform that is redefining our wider brand approach to the business. Responsibilities also include managing three direct reports ( Merchant Marketing Manager , Social Exec and Marketing Designer) and leading the strategy of how we communicate with stakeholders (B2B & B2C) through existing channels.
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- Marketing PR
- Social Media Marketing
- Marketing Strategy
- Digital Marketing
- Brand Marketing
- Brand Management