Jennifer Barhoum

Marketing Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Marketing Manager

Quiqup Ltd

Mar 2016
  • • Develop and deliver integrated and measurable marketing and communications strategies and tactics. • Create and develop written content that supports the organisational purpose of the company, including a suite of marketing material. • Lead the marketing function in establishing an integrated marketing campaign approach for appropriate customer / client facing initiatives as required. • Working with the design team, provide brand management and visual identity quality control and co-ordination for all brand assets being used via internal and external communications channels • Oversee and deliver the company digital strategy to include content marketing, website development, email customer / distribution, social media channels as well as marketing activity integration with any CRM

2016

Global Account Manager

Geometry Global London

Aug 2015 - Mar 2016
  • Account: Dunhill Tobacco of London Limited • Handling the global Dunhill account by working closely with our global End Markets to ensure that they adhere to toolkits and manifestos developed by the central team. • Understanding the demands of working across multiple timezones and market places while juggling timelines and deadlines. • Tracking, analysing, and presenting customer and business metrics to brand managers with thorough insights on impact on brand. • Writing comprehensive briefs for our creative team and overseeing the delivery of all projects, from the initial concept through to publishing and implementation.

2015

Senior Account Executive

Impact BBDO

Mar 2014 - Aug 2015
  • Accounts: United Nations Development Programme (UNDP), Dewar’s, Canderel, VAPE, MEDCO SARL, Banque BEMO, Obegi Consumer Products (Al Wadi Al Akhdar, Asmak, Italpizza, etc.) and others. • Digital media: Identifying optimum digital channels for the promotion and development of the proposition message and providing a clear digital and social strategy to drive ongoing awareness and engagement. • Planning, implementing and deploying cross-channel communication strategies across key areas such as creative, social & digital, PR, event marketing, production, etc. • Client servicing: Developing and maintaining a positive and pro-active working relationship with all clients and all agency personnel (in-house and partners). • Working effectively under high level of pressure and challenging timelines. • Assisting in 'pitches' in the planning department to win new business for the agency.

2014

Account Executive

Leo Burnett

Jan 2013 - Aug 2014
  • Account: Philip Morris Brands SARL; including Marlboro, Bond, Chesterfield, Parliament etc. • Applying best practice in brand management to optimise efficiency and effectiveness. • Rigorously analyse and report marketing research data to ensure brand issues are understood and corrective action is identified. • Execute all brand activity and on-ground consumer engagements in line with brand strategy and corporate guidelines. • Following up with external agencies to ensure activities are to cost and to agreed timescales. • Handle communication between Brand Marketing, Trade Marketing and Operations to ensure the cycle plan is effectively executed.

Education

2012

Digital Economy, Branding, Pricing, Brand S

Imperial College London

Aug 2011 - Sep 2012
  • MSC Strategic Marketing

2011

Consumer Behaviour, Introduction to Marketing, Market Research

American University of Beirut

Aug 2011 - Jun 2011
  • Bachelors in Business