• Develop and deliver integrated and measurable marketing and communications strategies and tactics. • Create and develop written content that supports the organisational purpose of the company, including a suite of marketing material. • Lead the marketing function in establishing an integrated marketing campaign approach for appropriate customer / client facing initiatives as required. • Working with the design team, provide brand management and visual identity quality control and co-ordination for all brand assets being used via internal and external communications channels • Oversee and deliver the company digital strategy to include content marketing, website development, email customer / distribution, social media channels as well as marketing activity integration with any CRM
Account: Dunhill Tobacco of London Limited • Handling the global Dunhill account by working closely with our global End Markets to ensure that they adhere to toolkits and manifestos developed by the central team. • Understanding the demands of working across multiple timezones and market places while juggling timelines and deadlines. • Tracking, analysing, and presenting customer and business metrics to brand managers with thorough insights on impact on brand. • Writing comprehensive briefs for our creative team and overseeing the delivery of all projects, from the initial concept through to publishing and implementation.
Accounts: United Nations Development Programme (UNDP), Dewar’s, Canderel, VAPE, MEDCO SARL, Banque BEMO, Obegi Consumer Products (Al Wadi Al Akhdar, Asmak, Italpizza, etc.) and others. • Digital media: Identifying optimum digital channels for the promotion and development of the proposition message and providing a clear digital and social strategy to drive ongoing awareness and engagement. • Planning, implementing and deploying cross-channel communication strategies across key areas such as creative, social & digital, PR, event marketing, production, etc. • Client servicing: Developing and maintaining a positive and pro-active working relationship with all clients and all agency personnel (in-house and partners). • Working effectively under high level of pressure and challenging timelines. • Assisting in 'pitches' in the planning department to win new business for the agency.
Account: Philip Morris Brands SARL; including Marlboro, Bond, Chesterfield, Parliament etc. • Applying best practice in brand management to optimise efficiency and effectiveness. • Rigorously analyse and report marketing research data to ensure brand issues are understood and corrective action is identified. • Execute all brand activity and on-ground consumer engagements in line with brand strategy and corporate guidelines. • Following up with external agencies to ensure activities are to cost and to agreed timescales. • Handle communication between Brand Marketing, Trade Marketing and Operations to ensure the cycle plan is effectively executed.
MSC Strategic Marketing
Bachelors in Business