Work history
Studio Manager
- Organisation of the daily studio operations and management of five teams; providing guidance and inspiration, and encouraging excellence.
- Continually implementing improvements to the workflow, reducing production time and minimising company costs.
- Using customer retention and marketing techniques to grow website sales by 65%, as well as seeing a significant growth in sales on www.notonthehighstreet.com
- Writing product copy, ensuring the content is concise and informative, whilst adding a thought provoking approach and appealing to the customer emotions.
- Introducing improvements to the website to be more visually appealing, easier to use and to increase customer engagement.
- Trend and product research, taking inspiration from catwalks, exhibitions and media. Using the research to design products that are commercially suitable for our customer base. Liaising with suppliers to put the designs into production.
- Visiting trade shows, including VincenzaOro, IJL, and Spring Fair to find current trends and network with new and existing suppliers.
- Art direction, styling and prop sourcing for photo-shoots for all product stills, marketing material, packaging and advertising campaigns.
- Highly proficient retouching and colour correcting of images using PhotoShop
- Designing email campaigns on PhotoShop, considering key commercial events and timely planned promotions.
- Sending campaigns through Mailchimp and monitoring customer reaction. Analysing reports to increase customer engagement and revenue in future campaigns.
- Using techniques, including in-house and third party competitions, to grow mailing list database from 2500 to 12500, and increasing social media followers by 3000.
- Developing relationships with magazine editors and bloggers to increase brand awareness, using Fashion Insight to manage my contact book.
Ecommerce Co-ordinator & Creative Manager
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- Designing customer e-shots and homepage visuals, carefully selecting stock to promote slow selling products and to match current in-store interest.
- Monitoring MailChimp e-shot reports to determine customer reaction.
- Uploading products on to the CMS, and writing the product copy.
- Creative direction of seasonal photo-shoots
- Working alongside website design team to make functionality of website easier for the customer and more visually appealing
- Proactively thinking ahead and analysing consumers in-store to help maximise sales online and cross selling opportunities
- Assisted buying team with seasonal orders, adding my knowledge of current trends and customer buying patterns.
- Operated the in-house photography: responsible for photographing merchandise, editing on Photoshop and uploading on to website
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Skills
- Fashion
- Visual Arts
- Branding
- Art Direction
- Commercial Photography
- Picture Editing
- Web Development
- Copywriting
- Design
- Creative Direction
- Photoshop
- E-commerce
- Styling Product/shoots And Vignettes
- Retouching Product Photography
- Email Campaign
- Retail Packaging
Education
FdA Fashion Retail Branding and Visual Merchandising
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Fashion Marketing
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Short Course