jennifer dalgleish

senior account executive

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  • LocationEdinburgh, United Kingdom

Skills

 

  • Digital Media
  • Online
  • Brand Management
  • Business Development
  • Client Services
  • Marketing
  • Problem Solving
  • Relationship Management
  • Excel
  • Word

Work history

Currently

Senior Account Executive

Ambergreen Internet Marketing

Jul 2012
  • managing a diverse range of accounts covering a variety of industry sectors including publishing, governement sites, travel and retail. My focus has been on SEO, PPC and social media. My role involves understanding the client's objectives and helping to create strategies that help client meet those objectives. I ensure that work is briefied in to the technical team and delivered to the client on time. I am responsible for reporting on work and results to keep the clients informed of progress. I make sure the work deliveried is of value to the client. It is important that I keep up with industry developments so that we are always adding commerical value to the client and therefore I need to have a strong business awarness to understand multiple industries. With Google's updates focusing more and more on quality content this has shaped the SEO work done so that my role invloves working with bloggers, copywriters, graphic designers, web developers etc to generate engaging and valuable content

2012

Marketing Administrator

NCS Ltd

Apr 2011 - Jun 2012
  • Responsible for researching, writing and issuing the content of the website, helping to design, implement and control reporting structures. Also responsible for ensuring all marketing and sales tools, such as brochures and quote templates are kept up-to-date. Providing staff with product and promotional information. Performing link building tasks and using social networking to increase public awareness. Assisting in tender applications – updating policies, proof reading, creating various charts, graphics, and images as required. Assisting in the writing and creation of marketing bulletins and mail shots. Coordinating with suppliers. Producing monthly sales reports. Ad hoc duties to assist the marketing manager and sales director wherever possible

Education

2010

MA Business Studies

The University of Edinburgh

Sep 2005 - Jun 2010