I’m Jennifer, an energetic, colourful design and art director based in London. I have over 10 years of experience working across the FMCG, entertainment and fashion industry.
By day I work at We Are Social as Associate Design Director. By hustle, I work as a freelance art director and designer for clients.
I have a multi-discipline skill set, from digital design to motion graphics and integrated campaigns. Highly conceptual, I thrive in fast-paced environments and I’m passionate about creative that really speaks to the audience and brings a bit of joy to daily life.
I am a positive powerhouse and an active part of the creative industry often speaking at creative events, mentoring others, or taking part as a judge at creative awards like FRESH 18 & 19. I believe in the power of collaboration and love helping brands and agencies with their creative problems.
If you’d like to connect or collaborate, drop me a line at; Jenniferahayashi@gmail.com
Projects
- Refinery 29 x Origins Motion Graphics & IllustrationsIllustrations and Motion Graphics for the Refinery29 x Origins Mega-Mushroom Treatment Lotion content piece. Each Gif, shows step by step how to use the product through illustrations. Click here : Dr. Andrew Weil for Origins Mega-Mushroom Relief & Resilience Treatment Lotion Illustration and Motion graphics by myself. Photography by Claire Rothestein. Project for Refinery29
- AXE - Ice Chill Campaign VisualAXE required a new visual that celebrated their new cooling technology for their Ice Chill body spray. Tasked with the creation of the 2019 campaign key visual, I developed a concept that showed the cooling effect on a hot surface. This project had a tight turnaround, with concepts being created and presented in 24 hours. I worked closely with the AXE team to create this key visual that would be adapted for their global markets. The ice was built in CGI by our CGI artist to ensure that the v
- Sex Education - Giphy ArcadeFor the launch of Netflix’s Sex Education season 2, we created a series of Giphy Arcade games for fans of the show to play. Playing on the themes and plot points of the show, these fun games, were launched on Instagram stories after the show premiered. In total we created 6 games for the platform. I was the lead designer across this campaign, working on creative, art direction and design.
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Projects credited in
- We Are Not A StereotypeTo mark International Women’s Day, we are doing something BIG. The pandemic is widening the gender pay gap and something needs to be done…and we need your help. Since the pandemic started the gender pay gap has widened to the extent that women in their mid-30s will not see equal pay in their lifetime. “We are not a stereotype” is a movement to try and stop this. We need to dismantle damaging stereotypes and showcase how the challenges we face in our careers are real and unique. In this vide
- Fearless Types - Rewriting sexist stereotypesCreated by Badass Gal – the Young Creative Council’s equality platform – Fearless Types is a bold online fashion collection that transforms sexist stereotypes into empowering statements to champion equality in the creative industries. The one-of-a-kind collection features five unique t-shirt designs by members of the Badass Gal community. Each design takes a common sexist stereotype, that many women face on a daily basis, and transforms it into an ownable, positive statement. The t-shirts are
- International Women’s Day 2021, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars from underrepresented gender identities – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams wit212
- Fresh FutureFresh Future is a launchpad for discovering and awarding creative talent on merit, without compromise. Our capacity to create thrives when there are no boundaries, no borders and no limits. Fresh is an annual awards initiative for creativity that is inclusive, culturally-focussed and global but most of all, it's free for everyone to take part. We built Fresh to realize and nurture a new way to reward creativity. Shape the future, showcase your creativity. https://freshfuture.site
- #BadassBecauseBadass Gal was set up on International Women’s Day in 2018. Their mission - to celebrate women not just for one day of the year, but every day. Focusing on junior and graduate talent, they promoted a single Badass Gal every day to celebrate their amazing achievements. With their one year anniversary coming up, Badass Gal asked photographer Marc Hayden and me if we would help them celebrate all the nominated women with an exhibit. #BadassBecause is a celebration of women who are not afraid to
Work history
Associate Design DirectorWe Are Social
London, United KingdomFull Time
Leading a stellar team of designers to create global campaigns at We Are Social. I strive to really push the brief to create amazing work, providing design and art direction for clients such as; Lidl, Westfield, Sky and Audi. I maintain strong client-agency relationships and proactively help my clients identify ways in which to extend their brand presence. I manage a large team of Junior to Senior designers, in which I adore mentoring and helping them achieve their goals.
Key responsibilities include; Leading the design team, mentorship, recruitment, resourcing, client relationships, driving craft, creative concept development, shoot logistics and production, videography and art direction
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Lead DesignerSocial Life
- London, United KingdomFull Time
Lead designer working for the Netflix UK brand channels focused on creating engaging content and strategic social campaigns for titles such as; The Crown, Sex Education, and The Dark Crystal: Age of Resistance. Working closely with the Netflix Brand & Editorial team, we create content in a fast-paced environment, reacting to cultural moments whilst balancing a number of large-scale social campaigns for Netflix's top titles.
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Skills
- Branding
- Ad Campaign
- Digital Design
- Print Design
- Menu Design
- Motion Graphics
- Art Direction
- Design/art Direction/creative/concepts/idea
- Illustration
- Adobe Graphics
Education
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First-class Honours Bachelor of Arts in Computer Animation and Visual EffectsAbertay University
- Dundee, United Kingdom
I studied a wide range of digital arts including design, animation, video
production and 3D design. In my final year I created a branding strategy for the
punk band Melt Banana. The outcome of my project was a 2D music video
which won the award for “Best Visual Design” from Realtime Worlds Ltd. I
organised the marketing and PR for the final degree show. I graduated with a
first class honors degree.
Awards
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Best Visual DesignReal time Worlds
I won the award for "Best Visual Design" in my graduate art and design show.