Jennifer Purvis

Freelance Trend Consultant

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  • LocationLondon, United Kingdom

About me

 

I am an enthusiastic person looking for new ventures and opportunities to further develop my varied skills and experience. I am a self-motivated, adaptable, hard-working, determined and committed professional. I come from a commercial retail background with a focus on footwear and accessories.

Skills

 

  • Fashion
  • Jewellery
  • Shoes
  • Presenting
  • Accessories
  • Account Management
  • Business Development
  • Buying
  • Management
  • Pitching
  • Product Development
  • Project Management
  • Strategic Planning
  • Excel
  • Indesign

Work history

Currently

Freelance Trend Consultant

Freelance

May 2016
  • I am an enthusiastic person looking for new ventures and opportunities to further develop my varied skills and experience. I am a self-motivated, adaptable, hard-working, determined and committed professional. I come from a commercial retail background with a focus on footwear and accessories. I offer: Trend and product direction A discerning eye with a view to 'whats next?' but with a commercial edge Colour, fabric and trim direction Competitive shop and trade show reports Commercial updates and direction Range building and strategic direction Technical footwear knowledge A natural flair for writing and copywriting

2016

Project Manager & Senior Trend Consultant

BDA London

Feb 2013 - May 2016
  • Within this role I had experience across the following disciplines: Footwear and accessories, fashion and fine jewellery, women and men’s apparel, sportswear and childrenswear. Key skills and achievements: Presenting to buying teams and senior management of our key accounts Facilitating client workshops - these cover range building principles, trend direction, product strategy, product development, life-cycle management and identifying new product and trading opportunities, hero items and key volume drivers Seasonal strategic planning of window concepts and instore focuses for clients, in line with the trend and product strategy. Marketing concepts and direction, management of creative briefs from concept to delivery. Collating, managing and strategic direction for the content of our trend and product presentations, retail and trade-show reports Providing and writing content for our blog and social networking platforms Providing trend and colour direction and writing content for Textile View & View 2 Magazine Attending, reporting from and representing BDA London at trade fairs and exhibitions Working in emerging markets and the Southern Hemisphere (South Africa and Australia) Brand and Retail strategy Account and team management Working towards and meeting tight deadlines and managing budgets Pitching for new clients and additional work Computer skills - Microsoft Office - Word, Excel, Adobe - In Design and Photoshop Key Clients: UK - Textile View Magazine, View 2 Magazine, Pantoneview.com, JD Williams & Simply Be South Africa - The Foschini Group > Foschini, Sterns, American Swiss Jewellery, Mat & May Australia - Betts Footwear Group Global and Europe- Hi Tec

2013

Assistant Buyer

Office Holdings Ltd

Jun 2009 - Feb 2013
  • Key Skills and Achievements: Competitive retail and trend reports Attending and representing Office at trade shows and buying appointments Overseas inspiration trips - compiling reports and monitoring street style and retail trends Sourcing locations for Office European expansion Technical and fit knowledge and quality assurance skills to a SATRA certified standard Managing the critical path - including negotiation on cost prices, order processing Providing blog content and web copy and liaising with press and retail teams

2009

Full Time Cashier

Office Holdings Ltd

Jan 2009 - Jun 2009

2009

Freelance Photography Assistant

Melvyn Vincent Photography

Jan 2009 - Feb 2009

2008

Press Assistant

Spn Publicity

Feb 2008 - Dec 2008

2008

Supervisor

H&M

Jan 2001 - Feb 2008

2008

Fashion Intern

Daily Mail

Dec 2007 - Feb 2008

2006

Fashion Intern

Company Magazine

Apr 2006 - Apr 2006

2006

Fashion Intern

Instyle Magazine

Mar 2006 - Apr 2006

2006

Freelance VM Assistant

Selfridges CO

Jan 2005 - Jan 2006

Education

2007

Fashion Promotion Illustration

University for the Creative Arts

Aug 2004 - Apr 2007
  • Fashion Promotion, Illustration, Styling, Journalism